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Royal Ascot on screen: where to watch and what to follow in 2025

by Fiona Briggs
June 9, 2025
in Retail Technology
Reading Time: 3 mins read

There are few sporting events in the British calendar that bring everything to a standstill quite like Royal Ascot. It’s not just a horse racing meet: it’s a five-day showcase of pageantry, fashion, and fierce competition, all played out under the eyes of millions.

From the royal procession to the roar of the grandstand, every moment is broadcast live and dissected across TV, streaming services, and social media. From being trackside to tuning in from your living room, 2025 offers more ways than ever to stay in step with the spectacle.

TV coverage: what to watch and when

Royal Ascot For UK viewers, Royal Ascot will be broadcast live every afternoon on ITV1, with coverage running from 2.30pm to 6.15pm each day. Expect sharp race commentary, expert analysis, and regular cuts to the paddock and parade ring. Plus, plenty of focus on the fashion stakes between races.

Subscribers to Sky Sports Racing will get a deeper dive, with extended previews, post-race debriefs, and interviews with jockeys, trainers, and connections. Viewers worldwide can also tap into feeds via local racing and betting networks, many of which sync their coverage with UK timings.

Anchors like Ed Chamberlin and Francesca Cumani will return to host, offering both a racing veteran’s insight and the kind of storytelling that brings Ascot’s unique atmosphere to life on screen.

Streaming and second screens: how fans stay connected

In 2025, you don’t need to be glued to a TV to keep up with Royal Ascot. Mobile streaming via ITVX makes it easy to catch every race live, whether you’re on the train, at work, or halfway through a garden party. Ascot’s official website also provides live updates, racecards, and results in real time.

Many fans now watch with a second screen in hand, following the action on TV while checking Twitter reactions or scrolling through TikTok clips of the latest fashion hits and misses.

It’s also common to keep one eye on the Royal Ascot odds 2025 during the broadcast. For the Gold Cup alone (the biggest race of the week), names like Illinois (7/4), Candelari (7/2), and Trawlerman (5/1) are already sparking debate across feeds and influencing how fans experience each race in the moment.

Social media: where the style and stories go viral

Royal AscotWhile the races unfold on the track, the real-time buzz lives online. Platforms like Instagram, TikTok, and X (formerly Twitter) have turned Royal Ascot into a digital spectacle, with thousands of posts pouring in before the first horse even lines up. From early-morning outfit reveals to slow-mo clips of the royal carriage procession, every corner of the event gets its moment.

Fashion is a major driver, whether it’s haute couture in the Royal Enclosure or creative takes from racegoers on the Hill. Influencers, celebrities, and everyday punters alike share stories, selfies, and hot takes throughout the day.

Hashtags like #RoyalAscot2025, #AscotStyle, and #GoldCup help track the action across platforms, creating a rolling feed of highlights, blunders, and big wins. And with so much behind-the-scenes content, from stable tours to pre-race prep, you don’t need to be at Ascot to feel like you’re part of it.

Staying in the loop: online highlights

Once the final race is run and the crowds start to drift home, the digital action is far from over. ITV Racing’s YouTube channel and social feeds are packed with race replays, interviews, and expert commentary. Perfect if you missed a finish or want to relive the moment a favourite stormed home.

Ascot Racecourse’s own channels offer a more immersive experience, from behind-the-scenes footage to lifestyle content that captures the mood of the day.

This kind of coverage goes beyond what TV can show: the awkward hat fails, emotional wins, and off-camera stories that give Royal Ascot its character. It’s not just about watching races anymore. It’s about experiencing the atmosphere, wherever you are.

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