Pioneer in healthy, natural and delicious food and drink, Rude Health, today confirms the addition of a new dairy-free drink – Organic Oat Barista. Joining the rest of the Rude Health range from 11th March, the latest launch will be available to the independents via wholesalers including Suma, Essential, Infinity, CLF, Greencity, Queenswood and Auguste Noel as well as on Ocado and Amazon (RRP: £2.40 / 1Ltr).
The brand, which is on a mission to make healthy choices a celebration not a sacrifice, prides itself on being ‘deliciously dairy free’ and focusing on flavour first. Four years in the making, the Organic Oat Barista is pitched as the perfect partner for the coffee connoisseur, whether it’s pods, espresso or filter. Made using just four high quality ingredients (Spring Water, Organic Oats Organic Cold Pressed Sunflower Oil and Sea Salt) the Organic Oar Barista boasts a carefully curated clean deck alongside optimum functionality. Thanks to the high oat content (14%) it creates a perfect creamy foam and offers a natural sweetness that balances beautifully with the coffee flavour.
Camilla Barnard, Rude Health co-founder, says “With the foundations of the Barista category having been laid, there is still significant opportunity for growth. Barista, Oat and Organic are all growth drivers. The shelf is currently dominated by long ingredient lists with emulsifiers, stabilisers and acidity regulators, and we know consumers are not only looking for great functionality and brilliant taste, but clean deck, organic ingredients. We’ve used our years of dairy-free drink experience to craft what we believe is the ultimate trade up and we can’t wait to hear what our customers think”.
