The air up® Straw Set offers a simple new way to experience the brand’s scent-based hydration system, without needing to replace the cup or tumbler already sitting on your desk. Designed to work with a variety of glasses and bottles, the reusable Tritan straw can be attached to the straw of a compatible tumbler or quencher before an air up® scent pod is placed onto its mouthpiece. Once assembled, it is ready to use immediately, turning an everyday drink into an air up® experience at home, in the office or while out and about.
Available as an easy-entry Starter Set at £14.99, it also provides a more accessible way to explore the wider air up® range before choosing a full bottle.
The accompanying scent pods allow users to change the experience without adding anything directly to their water. air up® currently offers more than 25 options, spanning familiar favourites such as Wild Berry, Kola and Bubble Gum alongside fruit-led scents including peach, lemon and watermelon. Each pod uses natural scents derived from fruits and herbs and can bring perceived taste to around five litres of plain water, allowing the same drink to feel different whenever the pod is changed.
Powered By air up®’s Scentaste™ System, The Reusable Straw Uses Scent To Make Plain Water Feel Flavoured
The Straw Set sits within air up®’s wider Scentaste® system, which is designed around the relationship between smell and taste. As the user drinks, air passes through the scent pod and carries its aroma through the straw and into the mouth. The scented air then reaches the olfactory region, encouraging the brain to interpret the aroma as flavour even though the user is still drinking plain water. The result is a subtle sensory experience without sugar, sweeteners or additives being mixed into the drink itself.
By adapting this technology into a standalone straw, air up® extends the system beyond its bottle range and gives people greater flexibility over where and how they use it.
