Danish lifestyle brand Søstrene Grene is set to open a new store on Solihull High Street, bringing its signature Scandinavian-inspired design and thoughtfully selected collection of homewares, gifts and lifestyle products to shoppers in the Midlands.
Following the success of its Birmingham Grand Central store last year, the Solihull location represents the next milestone in Søstrene Grene’s expansion across the region, strengthening its presence in the Midlands and giving more communities access to its distinctive blend of creativity, design and everyday practicality.
Solihull shoppers will soon be able to explore the brand’s unique selection of homewares, kitchen essentials, soft furnishings, craft supplies and seasonal décor. Refreshed weekly, the collection combines clean, minimalist Scandinavian design with accessible, practical touches, offering simple ways to bring style and inspiration into everyday living.
Designed around the Danish philosophy of ‘hygge’, the store provides a calm, immersive environment where customers can slow down and enjoy the experience. Soft lighting, classical music and Søstrene Grene’s signature labyrinth-style layout create a space for discovery and exploration, encouraging shoppers to uncover ideas and reimagine their homes with everyday, design-led products
Mikkel Grene, CEO and co-owner of Søstrene Grene, comments: “We want to make Scandinavian design and creativity part of everyday life. The new Solihull store gives people in the Midlands the chance to discover beautiful, practical and affordable products that make it easy to bring style and inspiration into the home.”
With over 380 stores worldwide, the Solihull location marks another milestone in Søstrene Grene’s UK expansion, bringing the brand closer to communities across the Midlands and giving more people the chance to experience its creative, Scandinavian-inspired approach to everyday living.
Country Manager for the North of England, Jonathan Cooper, is also looking forward to the opening of Søstrene Grene’s new Lincoln store.
Jonathan Cooper comments: “We’re really excited to bring Søstrene Grene to Solihull. After seeing the fantastic response to our Birmingham Grand Central store, it’s clear there’s a strong appetite for our style of shopping in the region. This store will give even more people the chance to explore our homewares, seasonal finds and craft products in an immersive, Scandinavian-inspired environment and we’re excited to welcome the local community.”
The official launch date of Søstrene Grene, Solihull, will be announced very soon.
