Danish homewares brand Søstrene Grene is set to expand into Italy and Poland in 2026 as it moves closer to its goal of 500 stores by 2027. The announcement follows strong trading performance across both the UK and wider European markets, with the group expecting to deliver another record financial year.
Group CEO and co-owner Mikkel Grene says the brand’s expansion strategy reflects sustained demand for design-led, affordable homewares – and growing consumer appetite for meaningful in-store experiences.
“Despite ongoing economic headwinds, we continue to see strong footfall and engagement across our stores,” says Grene. “We believe in the long-term relevance of physical retail – especially when it offers discovery, inspiration and emotional connection.”
The new markets – Italy and Poland – will be supported by local e-commerce platforms from launch. Webshops are also set to open in Finland and Spain. In Spain, where the brand previously operated stores, Søstrene Grene will relaunch through an online-only model, backed by a highly engaged social media following.
The expansion is underpinned by significant investment in infrastructure, including a new 45,000-square-metre logistics centre in the Netherlands and a global SAP rollout, both designed to support efficient, scalable growth.
“We’ve just closed our financial year, and while final figures are pending, we expect record results on both revenue and profit,” adds Grene. “That performance gives us the foundation to keep investing in long-term growth, innovation and customer experience.”
Søstrene Grene has also established a dedicated venture team to explore new business models and retail concepts. One such pilot, Lillesøster, (Little Sister) a compact, high-frequency store format — will launch this summer in Zurich.
With plans already underway to double its UK store count by 2027, Søstrene Grene’s continued momentum signals measured confidence in physical retail, and the role of design, atmosphere and value in shaping the future high street
