At 9:59am on Friday, 11th July, Danish homewares brand Søstrene Grene will open the doors to its newest London store in Jubilee Place Mall, Canary Wharf. Situated in the heart of the capital’s business district, the launch marks a significant milestone in the brand’s ongoing UK expansion.
Bringing its signature Scandinavian-inspired designs to the London borough of Tower Hamlets, Søstrene Grene’s new store will offer a curated selection of affordable homewares, furniture, lifestyle products and craft essentials. Within the popular Jubilee Place Mall, the store’s location puts the brand at the heart of London’s business district.
To mark the occasion, the first 100 customers through the doors will receive a voucher for a wool throw and cushion cover, along with a canvas tote bag filled with Søstrene Grene goodies. Guests will get to explore the brand’s latest collections whilst enjoying refreshments and live performances by a classical string duo and ballerinas.
Originating in Denmark, Søstrene Grene now has over 340 stores globally, with the Canary Wharf store making there 51 locations across the UK. The new Canary Wharf store adds to Søstrene Grene’s growing presence in London, joining established sites such as Argyll Street and Tottenham Court Road.
Mikkel Grene, group CEO and co-owner of Søstrene Grene, comments: “We are thrilled to continue our London expansion, with our new Canary Wharf store. Jubilee Place is a vibrant destination and we’re excited to bring a touch of Scandinavian charm to this dynamic part of the city, offering a warm, inviting experience to all who visit.”
UK joint-venture partners, Norma Jacob and Richard Power, who operate Søstrene Grene stores across Northern Ireland, Southern England, Scotland and Wales, are excited to bring shoppers to the new Canary Wharf store.
Norma Jacob, comments: “We’re proud to unveil our new store in Jubilee Place Mall. The centre offers a fresh and inspiring way to experience Søstrene Grene in the heart of London’s business district. Our aim is to create a calm, welcoming space where customers can pause, explore, and enjoy a moment of Scandinavian serenity.”
Richard Power adds: “We’re always overwhelmed by the warm response to our London store openings and Canary Wharf is no exception. We’re excited to introduce the world of Søstrene Grene to this forward-thinking destination and bringing a touch of tranquillity and timeless design to its fast-paced energy.”
Søstrene Grene’s new store in Jubilee Place Mall, Canary Wharf, will officially open on Friday, 11th July at 9:59am.
