Lobyco announced a new multi-year relationship with Southern Co-op, to launch and enhance their existing membership proposition with a new app consisting of engaging features such as games, challenges, and new promotions capabilities. Southern Co-op is a regional, independent cooperative operating a network of more than 300 food, funeral, and Starbucks coffee branches across the south of England. Southern Co-op is set to enhance its customer experience through a new partnership focused on reimagining its digital presence and loyalty strategy. The collaboration will introduce a new loyalty app that simplifies rewards, improves value for customers, and elevates engagement through games, challenges, and a dynamic promotions platform.
The app will offer customers a more personalised and interactive way to shop, earn rewards, and access exclusive offers, while providing a seamless experience that aligns with Southern Co-op’s commitment to delivering added value to its communities. By combining innovative features with meaningful rewards, Southern Co-op aims to strengthen customer relationships and take its digital engagement to the next level.
Lindsay Elliott, head of IT and business transformation: “Our members are at the heart of everything we do, and the partnership with Lobyco marks an exciting step forward in how we connect with them. By launching a new, interactive loyalty app, we’re creating more ways for our members to engage, be rewarded and feel valued. With features like games, challenges and personalised offers, our Southern Co-op app will bring added fun and convenience to our member shopping experiences, while reinforcing our commitment to delivering meaningful value to our communities. Working with Lobyco has been a natural fit and we’re looking forward to partnering with them to bring our members a more engaging and rewarding digital experience.”
Anders Mittag, chief commercial officer: “We are thrilled to partner with Southern Co-op, a cooperative that puts its customers and communities at the heart of everything it does. At Lobyco, we bring our global expertise in loyalty and digital engagement, providing the tools and technologies that will help Southern Co-op transform how it connects with customers. Together, we will launch a new loyalty app that goes beyond traditional rewards, bringing customers games, challenges, and a dynamic promotions platform to create a more interactive, personalised experience. This partnership is a perfect match between Southern Co-op’s dedication to its members and Lobyco’s mission to simplify loyalty and build stronger customer connections.”
