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Home Retail News Events

Spooktacular half term lands at Hamleys

by Fiona Briggs
September 28, 2026
in Events
Reading Time: 2 mins read

HamleysHamleys is bringing its Regent Street and Westfield White City stores to life this October with a spooky takeover running from 7th to 31st October. Running through October, Hamleys’ Regent Street turns into an immersive world of mystery and magic anchored by a packed programme of live free entertainment and character appearances designed to give visiting families an unforgettable experience.

“October half term is always a special time at Hamleys, and this year we’re transforming the store into a spooktacular Halloween world for families of all ages,” said Keane Herman, Retail Manager at Hamleys. “From dragons, puppets and spooky stories to parades, dancing and appearances from some much-loved characters, there’ll be something for everyone to discover. We can’t wait to welcome families and give them a half term filled with fun and a little Halloween magic.”

Full list of activities below at Regent Street

  • Opening Ceremony— Monday to Saturday 10:00am, Sunday 12:00pm

  • Hamley Bear Meet & Greet — daily at 1:00pm and 2:30pm

  • Dragon Show: Tricks for Treats — Monday to Saturday 11:00am and 5:00pm, Sunday 5:00pm

  • Wilma’s World of Witchcraft puppet show — daily at 4:30pm

  • Spooky Stories — 1:30am and 3.30pm

  • Monster Dance Medley — Monday to Saturday at 5:30pm

  • Shiver Me Tales – 12.30pm and 3.00pm

  • Pumpkin Poses photo moment — 12:30pm and 3:00pm (3:00pm only on Sundays)

  • Dinosaur Meet & Greet — 10:00pm, 12.00pm and 2pm (2.00pm only on Sundays)

  • Hamleys Lantern Parade — daily at 4:00pm

Character Meet and Greets

●    Regent Street: Playmobil (17 October), Numberblocks (18 October), Scooby-Doo (24 October), Armorsaurs (28 October, marking the character’s debut at Hamleys with themed in-store activities) and the Minions (31 October)

●    Westfield White City: a Play-Doh pizzeria activation (24 October), a Razzmatazz Theatre Schools showtime (25 October) and an Armorsaurs meet and greet (27 October)

Similar Retail News Articles:

  1. Hamleys transforms into a Galactic Playground this May Half Term
  2. Kids Eat Free lands at Subway® for February Half Term
  3. Frankie & Benny’s is bringing back Kids Eat Free for February half term
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