This Chelsea Flower Show week, B Corp lingerie brand Stripe & Stare and Freddie’s Flowers are coming together to spread a little extra joy on the King’s Road, pairing beautifully soft, sustainable underwear with gorgeous fresh blooms.
From Monday 18th to Sunday 24th May, the first fifteen customers each day to shop in-store at Stripe & Stare’s King’s Road boutique in Chelsea will receive a complimentary posy from Freddie’s Flowers – the perfect floral finishing touch to brighten your day.
Created to celebrate both Chelsea in Bloom and the Chelsea Flower Show, the week-long collaboration brings together two brands passionate about beauty, sustainability and everyday feel-good moments. Whether customers are treating themselves, shopping for a loved one or simply soaking up the floral festivities, they’ll leave with something special to wear and something beautiful to take home.
Katie Lopes, co-founder of Stripe & Stare, said: “This is our first year on King’s Road, so we wanted to celebrate Chelsea in Bloom in a way that felt really joyful and memorable – and partnering with our friends at Freddie’s Flowers felt like the perfect fit. Their stunning seasonal flowers brighten any space, and as a fellow B Corp, they share our commitment to sustainability too.
We wanted to create a lovely moment for our customers during such a special week in Chelsea and give them something beautiful to enjoy long after they leave the store.”
Stripe & Stare has built a loyal following – from Oprah Winfrey to Iris Law and Lila Moss – thanks to its signature blend of all-day comfort, flattering fits and consciously crafted fabrics. The King’s Road store showcases the brand’s bestselling knickers, thongs and Brazilians alongside bras and dreamy sleepwear, all made from responsibly sourced, planet-kind materials.
For one week only, customers can enjoy the added delight of taking home a complimentary posy with their purchase – making it the perfect excuse to indulge in a little self-gifting while celebrating one of Chelsea’s most beautiful weeks of the year.
Customers are encouraged to visit early each day to enjoy the floral giveaway while stocks last.
Promotion Details
- Offer: Complimentary posy of flowers for the first fifteen customers each day
- Dates: Monday 18th – Sunday 24th May 2026
- Location: Stripe & Stare, 149 King’s Road, London, SW3 5TX
- Opening Hours: Monday–Saturday: 10am–6pm | Sunday: 11am–5pm
- Availability: In-store only, limited to 15 posies per day
