Beloved British clothing brand Boden has partnered with the world’s most comfortable underwear and sleepwear brand Stripe & Stare on a limited-edition capsule, launching globally on both websites from Sunday 11th October. The very first collaboration between the two brands, it brings together the legendary comfort and cut that Stripe & Stare are loved for, with the print and colour that makes Boden unique. Boden’s ethos is happiness you can wear, and what better way to bring that to life than by starting with underwear that looks great, and feels luxurious?
A nine-piece edit with original and high-rise knickers, thongs, bralettes and a cosy lace cami, the capsule heroes one of Boden’s archival wildflower prints alongside nostalgic stripes and hearts crafted with Stripe & Stare’s cloud-soft TENCEL™ fabric and contrast lace trims. Each piece is a way to bring joy to getting dressed everyday.
“We are so proud to be partnering with the icon that is Boden. Taking their signature stripes and florals and adding them to our hero knickers, camis and bras felt like the most natural thing in the world,” shares Katie Lopes, co-founder and CEO of Stripe & Stare. “They are the home of British stripes, and we love stripes so much they’re even in our name. The stars of the S&S range in Boden’s most-loved prints – we hope you love this collection as much as we do.”
“It’s so exciting to be collaborating with Stripe & Stare on this limited-edition range. There had to be stripes, of course, and the floral print we’ve used was hand-picked from our archive. It’s a vintage motif, reminiscent of a traditional British style, which was then coloured up in-house.” adds Ann Ceprynski, Head of Print Womenswear at Boden.
The launch also coincides with the early days of the festive gift season. Combining everyday practicality with delightful designs, they’re the perfect way to bring a little self-care to whoever the recipient may be. Big prints now come in small packages.
