Strong Roots, pioneers in veg-forward frozen food, is launching a brand new product range into their line-up of healthy, plant-based foods. The innovative new Air Bites have been designed specifically for the air fryer, allowing consumers to create crispy, veg-packed bites in minutes.
Rolling out nationwide from next week, the Air Bites are available in three delicious, veg-first flavours; Crispy Spinach & Carrot, Crispy Pea & Lemon and Crispy Veg (RSP. £2.95). The brand has secured strong supermarket listings launching in Waitrose (637 stores), Sainsbury’s (603 stores), ASDA (242 stores), Morrisons (663 stores), Tesco (1040 stores) and WholeFoods Market. The range is also available to independents via Wholesalers including Direct Wholesale Foods, Stratford & CLF.
Ready in 10-12 minutes from frozen, these veg-forward snacks are fluffy on the inside, crispy on the outside, light as a feather but jam-packed with goodness. They are pitched as a perfect afternoon snack, quick lunch or as an easy party platter pleaser.
The Trio of Air Bites:
Crispy Spinach & Carrot – With a vibrant colour and delicious flavour, these Air Bites are 48% spinach and come in a crispy carrot crumb, with 165 kcals per serving (four bites)
Crispy Pea & Lemon – Featuring sweet peas (58%) and citrus lemon encased in a crispy carrot and beetroot crumb. 181 kcals per serving (four bites)
Crispy Veg – Filled with a delicious vegetable (34%) and brown rice filling and coated in a crispy puffed quinoa crumb, with 188 kcals per serving (four bites)
Packaged in recyclable gusseted bags, the Air Bites range is easy to stock and merchandise, whilst the bright appealing packaging clearly sign-posts key product attributes of the range to the consumer including that they are certified vegan, low in saturated fat and have no artificial colours or flavours. As with all products in the Strong Roots range, the climate footprint is also proudly displayed on front of pack, showing all emissions generated from soil to shelf, ensuring the brand continues to be fully accountable as a business and to its consumers.
Laura Smith VP for marketing says: “At Strong Roots we create tasty, plant-based food for busy people and are thrilled to be further broadening our appeal with the launch of Air Bites. With the air fryer revolution continuing at pace, along with the demand for healthy, plant-based options, we have worked hard to create delicious, veg-forward recipes that are optimised for the air fryer. We believe there is an exciting opportunity to reach new consumers, bring even more people into the frozen, meat-free category and widen usage occasions and we can’t wait to hear what our customers think.”
On a mission to fix the freezer aisle, Strong Roots prides itself on providing a gateway to easier plant-based consumption, revolutionising the food industry in a sustainable and responsible way. A certified B Corp, its range of delicious plant-based options, are all sustainably farmed, shipped and sold, better for people and the planet.
