The UK’s #1 live and active bacteria supplement, Symprove, is expanding its presence in UK retail with new launches in Superdrug and Waitrose, bringing its clinically researched gut health range to more consumers.
From this week, Symprove will launch into 225 Superdrug stores, followed by a rollout into 120 Waitrose stores from 10th August.
Both retailers will stock Symprove’s 1-week packs in Mango & Passionfruit and Strawberry & Raspberry flavours (RRP £22.99), giving shoppers an easy way to try Symprove for the first time.
The new launches strengthen Symprove’s presence across both the health & beauty and grocery channels, making it easier for new people to discover the brand while giving existing customers another convenient place to buy it as part of their usual shop.
Symprove’s unique water-based formula delivers billions of live and active bacteria to the gut alive and ready to work. Backed by more than fifteen years of scientific research, the brand has established itself as the UK’s #1 live and active bacteria supplement.
Will Bowler, CEO of Symprove, says: “We’re delighted to be launching in to both Superdrug and Waitrose, shops that we know our customers love. We’ve seen demand for evidence-backed gut health products continue to rise and these listings make Symprove much easier to find, whether they’re trying it for the first time or buying their next bottle.”
