Premium sleep brand, TEMPUR®, today announces its partnership with Zarach, the charity dedicated to ending bed poverty amongst children in the UK.
There are currently 4.3 million children living in poverty in the UK, with almost 900,000 children in bed poverty specifically. Zarach delivers brand-new mattresses, pillows and bedding to families at need around the UK as part of its mission to guarantee that every child in England has a bed of their own. Bed poverty can affect a child’s education due to increased tiredness and illness, with the charity working to ensure that every child has the best chance of learning and succeeding at school.
TEMPUR® has shared their first donation of single mattresses and pillows to help Zarach on its mission to end bed poverty, with plans to provide ongoing support to the charity.
Tobin James, managing director at TEMPUR® UK, says: “Many of us simply can’t fathom the devastating decision to either pay for food and fuel, or to buy our child a bed which is why, when Zarach founder Bex Wilson reached out to me via a handwritten letter, I knew that the work they did was special and that TEMPUR® had to be a part of their mission.
“Sleep forms the building blocks of mental and physical health and development, it’s the time for our brain and body to rest and recharge and it also allows us to retain the information we have learned throughout the day – especially important for children. However, we live in a time where beds have become a luxury item for hundreds of thousands of families.
“Ending bed poverty so that all children in the UK can have safety, comfort and a quality night’s sleep is the aim for all of us and we are proud to be supporting Zarach on their mission to achieve this worthwhile goal.”
