Tesco Media, today announced the official launch of new premium video advertising placements across Tesco.com and the Tesco app. The immersive, brand-safe formats enable advertisers to use video to drive brand awareness at a crucial consideration stage of the shopper journey within one of the UK’s most-shopped digital environments.
The new placements will be available across two high-impact channels:
– Video on the Grocery Homepage (in-app): built for high-reach brand storytelling at scale, this placement reaches over 12 million unique monthly visitors in the place where more than 65% of Tesco shoppers begin their journey.
– Video in Browser (web and iOS & Android): designed to engage shoppers in relevant, context-rich environments, this short-form format connects with customers as they explore aisles and categories. Typically, visitors spend over eight minutes browsing these pages, with a 14% average click-through rate to product pages.
Together, the formats extend storytelling into high-intent moments of discovery within a 100% brand-safe environment, backed by Tesco Media’s closed-loop measurement, which connects exposure to sales outcomes.
The video launch marks Tesco Media’s next step in its evolution from a retailer with data to an ultimate media partner with soul, scale and storytelling power.
As part of the testing phase, a number of brands have been using the new video formats.
Mike Cheetham, Head of Creator, Sponsorships and Partnerships GB/EU, Diageo: “Video has always been a powerful way for us to tell our brand stories. To have a new opportunity to do this in a highly contextual moment close to point of purchase has the capability to be a highly influential way to reach our customers.”
Emma Cathie-Harris, digital and e-commerce director, PepsiCo, commented: “We were excited to be a test partner for video on Tesco.com. It enables us to drive impulsivity and conversion whilst building our brands. We see opportunity for it to support New Product Development (NPD) launches where we can really tell a brand’s story as well as to amplify our core brands.”
Tesco Media’s recently commissioned research into shopper mindsets revealed that 67% of shoppers use supermarket websites as a source of inspiration and discovery, making video placements the perfect opportunity for brands to extend their storytelling. With 71% enjoying discovering new brands during their shop, video will become the next frontier to achieve this (Tesco Media MTM Shopper Mindsets Research, Oct 2025).
Tesco remains one of the nation’s most loved supermarkets, with the biggest retail reach and coverage in the UK. The unique scale makes Tesco Media nationally representative, giving brands access to behavioural and motivational insights.
Ian Black, head of retail media, Publicis Commerce, said: “Tesco Media’s new video formats show how far retail media has evolved. They give our clients the ability to tell richer stories within genuine shopping moments, backed by the kind of data and accountability that define what effective media looks like.”
At the heart of this ecosystem, Tesco Clubcard continues to be the fundamental enabler of Tesco’s ability to put the customer at the centre of everything it does. Tesco Media’s long-standing proposition – using retailer insights to understand real human behaviour – remains unchanged.
“For too long, marketers have faced a false choice between building a brand and driving performance,” said Tash Whitmey, Managing Director, Tesco Media. “As WARC’s latest Multiplier Effect study highlights, campaigns are most effective when they deliver both, yet achieving that balance has often proved difficult, when many digital environments still separate storytelling from shoppable moments.
“Our new premium video formats have been designed to change that. They allow advertisers to tell compelling stories that naturally flow into those high-intent moments of discovery, turning awareness into measurable action.”
