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The best places to shop for a day at the races

by Fiona Briggs
February 29, 2024
in Retailer News
Reading Time: 3 mins read

If you are a fan of going to the races, you’ll be well aware that not only does it involve the chance to watch some incredibly thrilling horse races, but it’s also the perfect opportunity to show off your fashion prowess, get dressed to the nines… treat yourself to a new hat – and immerse yourself in a real party atmosphere.

On the run-up to the big day, choosing the right outfit and accessories can add even more excitement. So, picture this: you’re getting ready for a big day at Cheltenham Festival, you’ve already browsed the latest Boylesports racing odds – and are intending to watch the action in person, here’s our guide to the best places to shop for a day at the races – so you’re not only well-prepared but also turning a few heads at the event.

High-end boutiques

If your budget allows for this – and you don’t mind a bit of a splurge for the big day out, then this is your first go-to option. 

When aiming for a sophisticated and elegant race day look, high-end boutiques have to be your go-to destination. Some of the most renowned brands, such as Burberry, Ralph Lauren, and Gucci, offer some of the most exquisite dresses, suits, and accessories – that exude luxury and class, perfect for a day at the races. 

Whether you’re after a timeless fascinator or a perfectly tailored suit, these boutiques cater for anyone who appreciates (and can afford) high-quality fashion.

Traditional milliners

An outfit for a day at the races isn’t complete without a statement hat or fascinator. Traditional milliners are renowned for their expertise in crafting headwear – and they give you a whole host of different options. 

Names such as Philip Treacy and Rachel Trevor-Morgan are famous for creating some of the most eye-catching and elegant headpieces that perfectly complement your race day attire. Taking a trip to a traditional milliner can result in a bespoke headpiece that adds a unique and personalised touch to your get-up.

Vintage shops

If you have a penchant for retro fashion, then vintage shops can offer a treasure trove of timeless and classic pieces. You can find one-of-a-kind dresses, quirky accessories, and hats from bygone days, giving you a more distinctive and nostalgic race day look. 

Vintage shopping is perfect for expressing your individuality while staying true to the classic styles associated with horse racing.

Special race day collections

Some fashion brands are well aware of the popularity of race day events – and release specialised collections that are designed to cater specifically to racegoers. These collections generally feature outfits that have been specifically designed to meet race day dress codes – ensuring that you adhere to any guidelines… while still looking fabulous.

Brands such as Ted Baker and Karen Millen are known for their race day collections – making your shopping experience even more targeted and convenient.

Online fashion shops

In the world we live in, online platforms offer all sorts of superb options for race day clothing. Websites such as ASOS, Net-a-Porter and Farfetch give you a more convenient way to compare and contrast all different brands and styles from the comfort of your home. 

You can browse through all sorts of different outfits, accessories, and footwear, making it time-efficient, convenient – and exciting when it’s finally delivered!

Department stores

There’s also the option of heading out to department stores – which can be excellent one-stop shops for race day essentials. Stores such as Harrods, Selfridges, and John Lewis usually have dedicated sections for occasion wear – including race day outfits. 

With a range of different brands and price points, this is a great option if you want something a little more in your budget.  

Ultimately, the key to a successful day at the races is preparation and style. By checking out all these different shopping options, you can hopefully put together the perfect race day ensemble that not only sticks to the dress code – but that has everyone looking… and gives you your own ‘Pretty Woman’ moment.

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