Shaftesbury Capital has announced that The Breakfast Club, the award-winning all-day breakfast concept founded by Jonathan Arana-Morton, is to launch its latest location at 55 Neal Street in Covent Garden’s Seven Dials this autumn. The 894sq ft unit will be home to the all-day breakfast operator’s latest ‘caf’, serving breakfast, brunch and lunch, and welcoming guests with its signature community-focused, ‘arms wide open’ dining experience.
Boasting its trademark ‘feel-good’ approach to hospitality, The Breakfast Club’s menu will feature the brand’s familiar favourites, including its ‘Caf Classics’, famous pancake breakfasts, and its range of Benedicts. A selection of drinks will also be on offer, including The Breakfast Club classic cocktails as well as pressed juices, smoothies, mugs of Yorkshire Tea, and coffees using the brand’s in-house coffee blend, Morning Glory.
A commitment to good food and drink for all, served with a warm welcome, is at the heart of The Breakfast Club’s ethos. The brand aims to provide uplifting hospitality across all areas, making ‘Today a Good Day’ for its teams, guests, and communities. As part of its engagement with the local community, The Breakfast Club host ‘Get-Togethers’ with local community groups and charities, such as Age UK in a bid to combat loneliness and isolation.
Jonathan Arana-Morton, CEO & Founder of The Breakfast Club, added: “This will be such an exciting opening for us – The Breakfast Club has always called the West End home, and our new Covent Garden location couldn’t be more perfect for our next adventure; it is a fabulous place and community. We can’t wait to get going, doing what we do best, providing good food and drink with our ‘today is going to be a good day’ hospitality, and an arms wide open welcome.”
The news of The Breakfast Club’s signing follows a string of F&B announcements this year for Covent Garden, including the opening of two Michelin-starred chef, Tom Sellers’ Parisian-inspired rotisserie style restaurant, Story Cellar, in the iconic Neal’s Yard.
Also joining the destination’s strong F&B line-up is pasta bar, Notto, which is set to open its second site this Autumn on Henrietta Street. The pasta bar-concept, from top British chef Phil Howard, will serve its signature high-quality, freshly prepared, Italian fare.
