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Home Retail News Retailer News

The Entertainer announces biggest ever range refresh, as it introduces hundreds of iconic new toy ranges

by Fiona Briggs
November 24, 2025
in Retailer News
Reading Time: 1 min read

The EntertainerFor the first time, Britain’s toy shop, The Entertainer will range renowned toy franchises such as Harry Potter, Stranger Things, Wicked, Pokémon and KPOP Demon Hunters, evolving its range to meet customer demand.

More than 200 new toys and games from global franchises Harry Potter, Stranger Things, Wicked, Pokémon and KPOP Demon Hunters are available in stores and online now.

Prices from the new ranges extend from just £5 to over £100 for superfans and all are available nationwide through The Entertainer’s 160 UK stores, over 1,000 concessions including Tesco and Matalan, as well as online.

The introduction follows a recent business transfer to an employee ownership trust, which has enabled The Entertainer to stock these new ranges for the first time, further strengthening its position in the competitive toy market and establishing further partnerships with world-renowned brands.

Heather Robbins, chief commercial officer of The Entertainer, said: “Adding Harry Potter, Stranger Things, Pokémon and other high-demand brands to our product portfolio represents an important step in the evolution of our business, catering increasingly for a wider age range and broader customer interests.

“The introduction of over 200 new products will help us meet increasing customer demand for collectables and novelties. This further strengthens our position as the UK’s most convenient and truly nationwide destination for toys, games and collectables accessible in malls, retail parks, high streets, supermarkets and online – whether delivered to home or via 30 minute click and collect.”

For more information, visit www.thetoyshop.com.

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