THE Gym Kitchen is continuing its trail-blazing NPD drive, with two NEW launches in Tesco this month.
NEW High Protein Honey BBQ Pulled Pork hits the ready-to-eat meat fixture this week. Boasting 33g protein per 160g pack, this new addition has been developed for versatile and convenient usage across different occasions, including wraps, jacket potatoes and rice bowls.
High Protein Pesto Chicken Pasta lands in the chilled ready meals aisle on 19th October and packs in 34g protein per 400g pack.
The new launches follow a wave of NPD across September, including a range of ‘Pan-Cooked From Frozen’ meals and first-to-market High Protein Paprika Wedges in Tesco – as well as a new Asian inspired ready meal duo in Sainsbury’s. The brand’s innovation pipeline forms part of their ambitious growth strategy across multiple retail and convenience channels, tapping into the growing demand for quality high protein solutions across multiple categories and meal occasions.
The Gym Kitchen founder, Segun Akinwoleola, said: “We’re incredibly excited to bring this latest stream of NPD to market across Tesco, building on our presence in existing fixtures and giving consumers even more flavours to choose from. It’s all about providing convenient and tasty high protein solutions that fit easily into modern lifestyles.”
The Gym Kitchen NPD in Tesco
- NEW High Protein Honey BBQ Pulled Pork – £3.25 per 160g Pack
- NEW High Protein Pesto Chicken Pasta – £4.00 per 400g Pack.
