Ocean saving wine brand, The Hidden Sea, surprised Sainsbury’s staff with a high energy visit to the retailer’s Holborn HQ.
By stocking the wines for the past two years, Sainsbury’s and its shoppers have helped remove a staggering 5 million single use plastic bottles from the ocean.
The Hidden Sea said a huge, heartfelt thank you to the retailer’s employees with massive eco video vans screening a special message from The Hidden Sea team and its tribe of ambassadors from around the world. The Hidden Sea and its UK distribution partner, Kingsland Drinks, also hand-delivered bespoke trophies to the wine buying team.
The brand is on-target to remove ONE BILLION plastic bottles from the ocean by 2030 powered by sales of its South Australian wines.
Justin Moran, co-founder of The Hidden Sea, said: “Our purpose is to create a movement, not a drinking moment. With UK retailers, we’re reaching the right to consumer and turning our mission into a reality. Our partners in the UK have been incredible allies in the fight against ocean plastic waste so far and we’re grateful to have so much support. My message to UK retailers who have been so supportive of us these last couple of years is…THANK YOU and watch this space!”
