The Nero Group, the family owned and operated premium coffee house business behind Caffè Nero, has today announced new partnerships with Waitrose and John Lewis.
Building on their successful relationship established in 2021, Waitrose and the Nero Group have come together and developed a new cafe concept which will initially launch in five Waitrose stores. The cafes will offer customers a menu with quality food and recipes from Waitrose and coffee roasted specially for Waitrose by The Nero Roasting Company.
There is also the opening of the first Caffè Nero in a John Lewis store, in White City, London. The 1500 sq ft store will seat 72 people and will offer the full range of Caffè Nero’s premium speciality coffees and its deli food. Customers can also expect the same warm welcoming experience they would receive from any Caffè Nero store on the high street.
The first Waitrose stores to offer the new cafes will be Billericay, Godalming, Keynsham, Locks Heath and Stroud. The new Waitrose café concept provides customers with a full sit in café experience. Collaboration between The Nero Group and Waitrose started back in 2021. Since then the Nero Roasting Company has been supplying Waitrose’s 9 million myWaitrose loyalty customers with high quality roasted and blended coffee designed especially for them.
Will Stratton-Morris, Caffè Nero CEO UK commented: “Our partnership with Waitrose continues to build and we’ve been delighted with the close working relationship we have grown. We have always seen the potential to deepen that relationship further and the launch of the new cafes in Waitrose is a key step in that process, as is widening the scope of our relationship with our first Caffè Nero store within a John Lewis store. I’m excited that customers can enjoy the hospitality and premium coffee of a Caffè Nero within the unique shopping experience of John Lewis. It’s a perfect pairing and there is still so much scope for our partnership to continue to grow”.
Charlotte Di Cello, commercial director for Waitrose, commented: “We’re excited to build on our successful partnership with the Nero Group with the launch of our new cafes. The initial tranche of five cafes will offer the best of Waitrose food together with coffee from The Nero Roasting Company, in a welcoming environment, served by our brilliant Waitrose Partners. Our stores are hubs for local communities across the country and we know our customers love to have the option of enjoying a coffee, snack or meal after their shop.”
