RunThrough Trails is proud to continue its partnership with The North Face and SportShoes for a third consecutive year at Brecon Beacons, Ladybower Reservoir and Beat Box Hill.
The duo return following a successful 2025 season at Ladybower Reservoir, Brecon Beacons and Snowdonia Sea2Sky where they delivered engaging race-weekend experiences through shoe clinics, shake out runs and film nights, creating a memorable and immersive brand experience for participants.
The North Face and SportsShoes.com will be present at Brecon Beacons on 8th August, Ladybower Reservoir on 26th September and Beat Box Hill on 10th October, with on-site event activation planned across all three race weekends.
“We’re delighted to be continuing our partnership with RunThrough Trails and The North Face for a third consecutive year. These events are about so much more than race day – they’re an opportunity to bring the trail running community together, support runners with expert advice and product experiences, and inspire more people to discover what’s possible on the trails. We’re looking forward to connecting with runners of all abilities and helping create memorable race weekend experiences across three incredible locations.” Ben Mounsey – marketing manager for Trails & Outdoor at SportShoes.com
“Over the last two years, this partnership has demonstrated how expert support, brand activations and a shared passion for trail running can elevate the race weekend experience,” said James Tilley, director of RunThrough Trails. “We’re thrilled to continue our collaboration with The North Face and SportsShoes.com for a third year across Brecon Beacons, Ladybower Reservoir and Box Hill. Together, we’re creating events that not only challenge runners in incredible locations, but inspire them to explore more and keep coming back for their next adventure.”
The partnership reflects a shared commitment to encouraging exploration and creating memorable race-day experiences. Across the three events, runners can expect The North Face to bring its outdoor expertise to the event village, helping to enhance the atmosphere and connect with participants before and after they take on the trails.
The RunThrough Trails events are designed to give runners the opportunity to Run Inspired across some of the most beautiful and challenging landscapes in the UK. From the climbs and open views of the Brecon Beacons, to the dramatic scenery around Ladybower Reservoir and the iconic trails of BeatBox Hill, each event offers a unique challenge for trail runners of all levels.
The North Face’s mantra, Never Stop Exploring, continues to align perfectly with the RunThrough Trails ethos. Across each event, runners will tackle peaks, valleys, forests and ridgelines while discovering new places and pushing their limits. Together, we aim to inspire more people to explore, challenge themselves and Run Inspired.
This collaboration is made possible through SportsShoes.com’s continued support of the RunThrough Trails series, enabling both SportsShoes.com and The North Face to enhance the runner experience through on-site activations, product expertise and community engagement across all three events.
