The Perfume Shop has added 36 new fragrances to its perfume price freeze promise, giving customers an even bigger choice when it comes to selecting their favourite fragrances at a lower price. The UK’s largest specialist fragrance retailer has now committed to holding the price of 173 best-selling branded fragrances on their perfume price promise list until 2025.
Fragrances such as Dolly Parton, Florence by Mills, Hollister and Lone (exclusive brand available only at The Perfume Shop) have now been added to the existing price promise lines. With the new perfume price promise continuing for a further year, it is set to save fragrance fans even more, with several fragrances being on offer, to the highest saving of 75% off.
The top predicted price freeze, best-selling fragrances for 2024 for Women include Lancôme Miracle, Calvin Klein Obsession For Women, YSL Paris and Sarah Jessica Parker Lovely. For men, fragrances included Calvin Klein Obsession For Men, Givenchy Gentleman, Police Extreme For Him and YSL Kouros.
In 2023, The Perfume Shop saved UK shoppers over £1.3M with its price freeze perfumes. The best-selling fragrances that had their prices frozen for last year included Calvin Klein Obsession for men, Britney Spears Hidden Fantasy & Pascal Morabito Purple Ruby. The Perfume Shop also reported an increase in customers shopping directly for these fragrances from the Price Freeze section of The Perfume Shop’s website, showcasing just how popular lower priced fragrances can be.
The Perfume Shop Price Freeze in numbers::
173 products frozen in price until 2025.
22 products at £10 or under.
95 products available at £25 or under (54% of total price freeze lines.)
43 different brands to choose from, including Lancôme, YSL, Calvin Klein and more.
