The Perfume Shop is poised to open the doors to another new and improved experiential store in Athlone Town Centre on Friday 31 May 2024.
Opening in just a few days, the iconic retailer, who this year celebrates its 32nd Birthday, will be continuing to offer the hottest perfume launches, celebrity fragrances and classic designer scents, alongside its passionate in-store team, offering expert advice.
The stylish new store is set to feature a brand-new layout and upgraded services including a digital screen, a personalised ribbon machine, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase. Not only this, but from Friday 31st May – Saturday 1st June, The Perfume Shop will also offer a free bottle of fragrance to the first 20 customers with any purchase over €70.
The Perfume Shop’s continuous expansions on new stores and experiential counters across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with the control of the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.
Damien, store manager at The Perfume Shop Athlone town centre, commented: “We’re excited to reveal our new experiential store in Athlone. Ahead of the warm summer months and father’s day, this is the perfect time to head into the store to pick out the perfect fragrance for your or your loved ones. The Perfume Shop offers personalised and bespoke consultations, gift wrapping and even personalised ribbons to add that final touch.”
One of the UK’s largest specialty fragrance retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple of the high street for 30 years, serving those with a nose for great value.
The new store is located at The Perfume Shop, Unit 67, Athlone Town Centre, Athlone, Co. Westmeath.





