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Home Retail News Products

THIS™ upgrades the deli aisle with protein-packed slices made for snacking

by Fiona Briggs
April 13, 2026
in Products
Reading Time: 2 mins read

THIS™ upgrades the deli aisleThe deli counter just got a plant-based upgrade. THIS™ is launching two new ready-to-eat deli slices this Spring: the THIS™ Isn’t Roast Chicken Slices (95g) and the THIS™ Butter Bean, Garlic and Paprika Slices (95g). The deli slices deliver standout flavour, proper texture and strong protein credentials. They’re built for snackers, better sandwiches, and premium picnics. No mushiness. No compromise. Just great taste.

The THIS™ Roast Chicken Slices are everything the market has been missing: a convincing bite and genuinely satisfying texture, without that usual rubbery disappointment. It’s the new go-to for upgrading your lunch or grabbing a quick protein packed snack.

For something a little more adventurous, the THIS™ Butter Bean, Garlic and Paprika Slices bring a zingy, flavour-forward option made with on-trend butter beans. Fresh, versatile and unmistakably modern, it’s the kind of product that makes you wonder why no one has done this before. Both slices are ready straight from the pack. No prep or cooking required. Win win.

Both products launch at £2.95 and will be available in Morrisons 22nd April, followed by Waitrose (Chicken slices only) and Sainsbury’s (both slices) on 6th May.

Each 95g pack is high in protein, a source of Vitamin B12 and Iron, and low in saturated fat, making it the smart choice for flexitarians, health-conscious snackers and anyone looking for a convenient, clean-label lunch that doesn’t skimp on flavour.

Whether layered into a Garlic and Paprika Focaccia with tomato, avocado, rocket and garlic aioli, or packed into a Chicken Avo Salad Sandwich with garlic aioli, lamb’s lettuce and avocado – these slices are built for real food moments.

THIS™ upgrades the deli aisle

The THIS™ Isn’t Roast Chicken Slices and Butter Bean, Garlic and Paprika Slices are available from 22nd April, RRP £2.95.

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  1. Violife launches first protein packed plant based alternative to cheddar
  2. The Protein Ball Co., sets sights on healthy snack aisle with new multipacks
  3. Hunter & Gather launches Chicken Bone Broth – packed with 11g of protein and 5.5g of collagen
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