Wall’s and Crocs are announcing its iconic partnership today with campaign ‘Mad For Summer’, launching limited edition ice-cream Jibbitz™ charms!
The partnership marks the first time since the ice cream brand left Unilever, standing on its own within the Magnum ice cream company.
Launched in collaboration with Omnicom Group, TBWA\ Neboko, Auditoire Paris and FleishmanHillard London, the “Mad for Summer” integrated campaign launches today across the UK, France and Germany, with the playful replica Jibbitz™ of Wall’s iconic ice cream classics launching 8th July: Cornetto, Solero, Twister, and Feast.
The Wall’s x Crocs “Mad for Summer” collection drops 8th July, exclusively via the Crocs TikTok Shop and Crocs.co.uk. Limited quantities available.
Both Leyal Eskin Yilmaz, Chief Marketing Officer, Europe & ANZ, Head of Global Brands Wall’s & Cornetto and Carly Gomez, Chief Marketing Officer, have called the partnership ‘natural’, saying they are delighted to be partnering together to turn this campaign into something people can wear, show and share.
