The app not only offers convenience but also rewards customers with exclusive delivery deals and the opportunity to earn loyalty points with each order.
Delivery orders placed through the Burger King UK app will leverage the same technology and courier network that powers Uber Eats. Uber’s technology provides customers with real-time tracking from their local restaurant to their delivery address and 24/7 customer support for orders, should they need it.
Uber Direct works with some of the world’s top restaurant brands – as well as grocers and retailers – to deliver food and goods on-demand, through their own branded website or app.
The first phase of the rollout of Uber Direct has begun, with full rollout expected across the Burger King UK estate by the end of the year.
Timothy Love, director of digital at Burger King UK, said: “This partnership will play a crucial role in our ambitions to grow the platform. We plan to expand our white label delivery base and give customers a great Burger King experience when they order directly through our app, where they will find exclusive incentives, rewards and special offers. Our focus is to provide the best customer experience for those who order via our app and Uber Direct is the standout white label delivery service that will allow us to do just that.”
Caroline Varga, head of Uber Direct UK & Ireland, said: “It’s an exciting time for Burger King UK and we are proud to be providing the best possible delivery service to its customers by offering speed and convenience. It is incredibly promising to see that the partnership has already resulted in more delivery orders being placed directly through the Burger King UK app. We look forward to helping Burger King UK realise its ambitions as we rollout our technology and network to more branches over the coming months.”
