New colour pairing tool helps you and your significant other discover your shared colour palette
In the spirit of St Valentine, Valspar has launched a couples colour matching tool that allows customers to discover the perfect colour palette for their couple, making cohabiting simpler than ever.
The colour matching tool allows users to discover the perfect couple’s colour palette, and the exact paint colours needed to achieve this look. Whether it’s recreating the colour of the front door of a first home, or a colour that represents a first date, the colour matching tool allows users to build a home around memorable moments.
The clever tool allows users to view the key colours in the palette as well as select any additional colours to build the couples palette around. According to Country Living Magazine, as many as 27% of couples argue over decorating decisions, with paint colours being one of the most popular argument starters.
After uploading the desired photo, and selecting the colours from the picture, customers will then need to find the closest Valspar colour match on the website, or take the picture to a B&Q store, where the Valspar colour matching team will scan the sample and create the custom colour recipe.
The ingenious process is designed to help couples find the perfect colour to match the relationship, but also help save time and money. Once the colour has been matched to the sample, customers can choose the exact type of paint needed. The in store teams can help select the right product for the desired project, and will then mix the colour formula into a tin of paint to take home. Additionally, customers can also name and save the custom colour in the instore system so they can visit any B&Q and mix another tin of the ‘couple’s colour’ any time.
Lucy Steele, senior brand manager at Valspar, said: “Moving in with a partner is no easy task, learning to compromise and make decisions can be difficult for a lot of couples. The colour matching tool is about finding the perfect colour match, with their perfect match! Building a colour scheme that suits both tastes will not only help stop some arguments, but also help create a home that is perfectly unique!”
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