Protein water brand, Vievé, has announced a new 612-store listing with Holland & Barrett, demonstrating the on-going consumer demand for functional drinks.
Vievé’s innovative protein water is set to hit high streets nationwide with its new listing with health food giant, Holland & Barrett, which will see both its Strawberry & Rhubarb and Watermelon flavours appearing on shelves from the end of June.
Rafael Rozenson, founder and CEO of Vievé, explains, “We are incredibly excited about this new contract. Holland & Barrett is the leading health food store in the UK with a wealth of loyal customers who are always looking for something new to try. This is a brilliant opportunity for Vievé to reach news customers from all over the UK.”
Since its launch six years ago, Vievé has taken the market by storm, enjoying its fourth year in a row of profitability with a huge 40% business growth in 2023.
The brand now distributes to 1000 stores globally having expanded into new markets across Europe, The Middle East and Africa, and has become a leader within the functional drinks sector with its range of great tasting drinks that boast 20g collagen protein in every bottle. Continues Rafael, “We are so proud of Vievé and its rapid expansion over the last year. We began with nothing but an idea over half a decade ago and many eyebrows were raised when we explained what we were aiming to achieve, but after much trial and error with flavour combinations, we were able to create a delicious range of fruity protein waters that customers love.”
Vievé’s protein water range currently includes seven delicious flavours: Strawberry & Rhubarb, Watermelon, Peach & Raspberry, Orange & Mango, Citrus & Apple, Pineapple & Coconut and the latest addition, Wild Cherry, which launched in May.
Rozenson continues: “We are continuing to look ahead with plans to expand the business further. We have just launched our new Wild Cherry flavour which is being well received by our growing customer base and have our sights on further retail growth for the next half of the year. We are committed to innovation and product development.”
Vievé’s range of pre-mixed protein water targets health-conscious individuals, with its great alternative to milky and powdered protein drinks. Each 500ml bottle is also packed full of nutritional benefits and only 90 calories per bottle.
Vievé’s Protein Water range is available at Ocado, Holland & Barrett, Amazon, independent gyms and online at https://drink-vieve.co.uk/
