Leading collagen brand Vital Proteins has announced a new partnership with the Lawn Tennis Association (LTA), becoming the official collagen partner across the LTA’s summer of tennis for 2026.
Rooted in a mission to help people look, feel and move at their best, Vital Proteins aligns naturally with the world of tennis – a sport synonymous with resilience, longevity and active living, both on and off the court.
Vital Proteins is teaming up with some of the UK’s most celebrated tennis events, including the HSBC Championships at The Queen’s Club and the Lexus Eastbourne Open. Delivered through a series of fan-facing activations and sampling experiences as well as extensive on-court and partner branding throughout the summer, the partnership is designed to celebrate movement and wellness across the tennis season.
Vital Proteins will be courtside at the HSBC Championships at the Queen’s Club in London (6–21 June 2026), where the “Hydration Bar” will serve collagen smoothies and product samples – providing tennis fans with a refreshing pit stop between matches.
The activity will continue at the Lexus Eastbourne Open (20–27 June 2026), where visitors can stop by the interactive “Recharge Station” – an energising fan experience designed to keep spectators moving throughout the week. At the heart of the experience will be a smoothie bike, allowing fans to pedal their way to a freshly blended drink, with the chance to win a bag of branded goodies once they’ve completed the challenge.
Continuing its association with tennis, Vital Proteins will also be present at the Cardinal Place, Victoria fan zone, which will be showing the Wimbledon Championships. The Vital Proteins space will offer fans a space to recharge, socialise and enjoy a healthy serving of Centre Court action.
Jessica Gyateng, head of marketing at Vital Proteins, Nestlé UK&I said: “Tennis extends beyond the court, sitting at the intersection of active living, wellbeing and culture. At Vital Proteins, we’re passionate about helping people look, move and feel their best through collagen, making our partnership with the LTA a natural fit. We’re excited to connect with fans this summer and inspire simple daily habits that support movement, vitality, healthy skin and overall wellbeing. As the British tennis season begins, we look forward to celebrating how active lifestyles help people feel their best, on and off the court.”
Chris Pollard, managing director of commercial & operations at
The partnership forms part of Vital Proteins’ broader mission to support active lifestyles and feeling good from the inside out, with a focus on movement, recovery and everyday wellbeing through collagen-based nutrition designed to help people make the most of every day.
