Yorkshire-based Vocation Brewery, known for its bold and flavourful craft beers, has announced the launch of a new premium lager, Hilltop, inspired by the brewery’s iconic hilltop location. Having already secured a listing in Tesco stores nationwide from mid-November*, Hilltop Lager marks a major step in Vocation Brewery’s next phase of growth by targeting world lager drinkers seeking authentic flavour and genuine craft quality.
This crisp and refreshing 4.3% ABV lager brings a fresh, bold twist to the category by combining flavour and substance with easy-drinking approachability. Crafted for those who seek authenticity in their beer, Hilltop Lager is perfect for today’s quality-conscious drinkers, whilst also paying homage to the brewery’s humble beginnings in an old chicken shed high up on a hill, 1,000 feet above sea level.
As a premium beer designed to appeal to new consumers and a variety of drinking occasions, Hilltop Lager embodies the brewery’s long-standing belief that great-tasting, bold and beautiful beer should be for the many.
Chris Mitchell, senior brand manager at Vocation Brewery, comments: “Hilltop Lager is a tribute to where we started – a small independent brewery founded 1,000 feet above sea level in Hebden Bridge, Yorkshire.
“We wanted to capture that sense of adventure and resilience that has always been a part of our story. This lager isn’t just refreshing, it’s brewed with purpose, and we’re thrilled to be offering consumers a premium beer that’s as authentic and bold as our beginnings.”
This latest launch follows Vocation Brewery’s recent brand refresh, developed to celebrate the distinctive personality of the brand while ensuring maximum stand out on shelf.
