Delivering the best in flavour and quality, Waitrose is expanding its No.1 premium Indian ready meal range, launching seven new products across main meals, sides and snacks.
With Indian ready meal favourites like our Waitrose Indian Fish Curry and Indian Butter Chicken up 188% and 43% compared to the same period last year, our customers are continuing to look for their favourite restaurant meals to enjoy at home. Our new No.1 range has therefore been crafted to deliver authentic flavours, elevated by refined cooking techniques and the highest quality ingredients.
Searches on Waitrose.com show that ‘Indian meal for 2’ and ‘Indian food’ is up 315% and 69% respectively compared to this time last month, with customers eager to enjoy their favourite Indian flavours at home. In the last week, searches on Waitrose.com have seen a notable rise of 81% in ‘Indian ready meals’, as customers increasingly seek ‘fakeaways’ that fit their busy lifestyles while still enjoying restaurant-quality food at home.
This reflects a wider growing popularity in Indian cuisine, with new restaurant openings such as Colonel Saab and Bombay Bustle, and Indian cuisine dominating social conversation. On TikTok, searches for ‘Indian curry’ are up 60% and searches for ‘comfort meals’ have seen a 91% uplift in the last week.
Manisha Kotecha, Waitrose product developer for Indian ready meals, comments: “Due to the growing appetite for gourmet ready meals, we have launched a premium Indian ready meal range at Waitrose, designed to allow customers to enjoy the flavours of this cuisine. Our products are made with quality ingredients and spices, focusing on taste and authenticity with every dish.”
Range of new No.1 Indian ready meals:
Waitrose No.1 Ruby Chicken Masala – £5.95 (introductory offer at £4.76)
Our No. 1 Ruby Chicken Masala is made from chicken breast pieces, marinated for tenderness and flavour then chargrilled, and the spiced tomato sauce is enriched with butter and cream. It’s finished with fresh coriander. Delicious with rice or naan, or as part of an Indian feast.
Waitrose No.1 Slow Cook Beef Madras – £5.95 (introductory offer at £4.76)
Our No.1 Slow cooked Beef Madras is our take on a classic Indian restaurant favourite. The beef is slow cooked so it’s succulent and tender, and the rich tomato and coconut sauce is spiced with green chilli. Its finished with red chillies and crisp fried curry leaves. Delicious with rice or naan, or as part of an Indian feast.
Waitrose No.1 Keralan Fish Curry -£5.95 (introductory offer at £4.76)
Our No.1 Keralan Inspired Fish Curry is our take on a favourite dish from the coastal state of Kerala, in the south west of India. Succulent hake fillet is marinated and roasted, and served in a creamy coconut, onion and tomato sauce, spiced with chilli and mustard seeds. It’s finished with fresh coriander and sliced red chillies. Delicious with rice or naan, or as part of an Indian feast.
Waitrose No.1 Gunpowder Potatoes – £3.50 (introductory offer at £2.80)
Our No.1 Gunpowder Potatoes makes an irresistibly moreish side dish, with spice-marinated, roasted baby potatoes topped with spring onions, chillies and smoky tandoori butter. Delicious as part of an Indian feast.
Waitrose No.1 Slow Cooked Black Dal – £3.50 (introductory offer at £3.96)
Our No. 1 Slow Cooked Black Dal is made with authentic black lentils, slowly simmered with tomatoes, butter, cream, and spices, until the dish is rich and full of flavour. It’s finished with a smoky tandoori butter. Delicious with rice or naan, or as part of an Indian feast
Waitrose No.1 Jewelled Pilau Rice – £3.50 (introductory offer at £2.80)
Our No. 1 Jewelled Pilau Rice is our take on the Indian restaurant favourite, made with authentic basmati rice, whole spices and cranberries. Infused with fragrant saffron, it’s finished with fried onions and crunchy flaked almonds. Delicious with your favourite curry or as part of an Indian feast.
Waitrose No.1 Chicken Tikka Samosa, with tamarind and date dip – £3.75
