Frasers Plus Braehead has announced the arrival of leading British fashion and lifestyle brand White Stuff, marking the expansion of its physical retail presence in Scotland.
Opening autumn 2026, White Stuff will occupy a 2,741sq ft unit. The strategic signing allows the brand to tap into the centre’s dominant regional catchment area, which serves a population of 2.2 million people.
The new store will showcase White Stuff’s signature womenswear, menswear, and accessories alongside its popular high-quality knitwear, premium denim, and dedicated rainwear lines – all suited to the Scottish climate.
Known for their unique patterns, bold colour palettes and use of considered fabrics, all championed by their in-house design team, White Stuff brings a distinctive, quality-led offer to Frasers Plus Braehead, through collections designed to be worn and loved for longer, complementing the centre’s existing fashion line-up including M&S, NEXT and Flannels.
Rachel Scott, head of leasing at Global Mutual, commented: “Brands are increasingly selective about where they invest in physical stores, so White Stuff’s decision to open at Frasers Plus Braehead is a positive endorsement of the opportunity this destination presents.
“For us, the focus is on securing operators that can perform over the long term and respond to what our customers are looking for. White Stuff’s commitment is another example of that approach translating into leasing activity.”
Clare Davis, cluster manager, White Stuff: “Scotland has always been an important market for us, and we are excited to be embarking on this next chapter of brand growth in the region. Frasers Plus Braehead was a natural next step for us. It gives us the opportunity to bring the brand to a destination that already attracts a diverse mix of shoppers, families and leisure visitors from across the region. We can’t wait to open our doors and welcome everyone.”
