Omnichannel marketing, hybrid shopping services, dropshipping, and personalised marketing campaigns. These are some of the most predominant trends throughout the retail sector. However, no objective analysis would be complete without stressing the role that cryptocurrencies have begun to play. Why have these unique payment options taken hold within the retail community, and why should store owners implement the latest technologies as soon as possible? The answers to these questions may come as a bit of a surprise.
No credit card? No problem
What if we could combine the convenience of a traditional credit card with the secure nature of a cryptocurrency transaction? Thanks to the pioneering multichannel e-commerce solutions provided by firms such as Mountain Wolf, this has become a reality.
It is now possible for consumers to obtain a prepaid card that can be topped up with cryptocurrencies at any time. Daily point-of-sale limits as high as $10,000 dollars, worldwide customer support, and contactless payments are additional built-in advantages. Those crypto cards can be used like any other credit or prepaid card. Withdrwwing cash at the ATM? Not a problem! Clients can also count on Google Wallet and Apple Pay compatibility.
Beyond the IT sector
Cryptocurrencies represented what can only be called a rather niche sector in the past. They were limited to specific industries such as information technology, and online investing. While these are still possible, the sheer number of applications is now staggering. As this article highlights, cryptocurrencies are being witnessed throughout numerous other retail sectors such as:
- Luxury fashion
- Hospitality
- Food and drink
- Online casinos
- Travel and leisure
It is clear to see that cryptocurrencies will continue to enjoy an increased real-world footprint; a trend that has not been lost on brick-and-mortar establishments.
Client-oriented flexibility
What are some of the core tenets of a successful offline marketing campaign? Quality products, superior levels of customer service, and targeted advertising will certainly come to mind. However, we need to remember that the end-user experience is also based on convenience. The ability to pay with cryptocurrencies provides an additional level of flexibility. This is especially appealing to younger generations that are much more tech-savvy when compared to their predecessors. Retailers providing cutting-edge POS options will undoubtedly cause consumers to take notice.
Keeping the fraudsters at bay
One of the quickest ways to sully the reputation of any brand is to experience a massive security breach that compromises customer data. The unfortunate fact is that these instances are becoming increasingly commonplace throughout the retail sector. Unlike credit cards, cryptocurrency transfers are virtually impossible to hack. The decentralised nature of the blockchain, and the encryption methods used when performing everyday transfers offer a level of security that would be difficult to otherwise achieve. Customers who feel that their private information is being safeguarded will remain loyal; helping to ensure repeat purchases.
These are some of the many reasons why retailers have begun to take notice of cryptocurrency payment solutions. It pays to remain one step ahead, and the crypto ecosystem is here to stay.
