Wonderland Cocktails, the ready-to-drink cocktail brand from BrewDog Distilling Co., is proud to announce its official launch into Tesco stores across the UK. Available now, this exciting partnership brings Wonderland Cocktails to over 500 Tesco locations nationwide, offering consumers convenient access to bar-grade canned cocktails for enjoyment at home or on the go.
Launched in September 2023, Wonderland Cocktails is a collection of five top quality cocktails that guarantee that perfect serve every time, made using BrewDog’s acclaimed spirits: LoneWolf gin, Abstrakt vodka, DUO rum, and Casa Rayos tequila. The range includes a Classic Margarita, Espresso and Passionfruit Martini that are SHAKE cocktails leaving a little extra space at the top of the can for a long-lasting créme on the drink and higher alcohol content. The Classic Mojito and Cantarito Paloma are CHILL cocktails, ready to serve from the can as a longer drink.
Steven Kearsley, managing director at BrewDog Distilling Co., stated: “Last year when we created the Wonderland brand, our objective was three-fold: 1) How can we create a better point of entry to our spirits for consumers? 2) We believe there is a gap in the market for a fun, colourful premium RTD cocktail range. 3) How do we enhance the quality of serve through an interactive dispense mechanism. We truly believe the liquid is of an exceptional calibre, all made using our own spirits and the ingredients you would expect to find in the serve in a cocktail bar. The new Tesco listing is such a big win for us, with all five SKUs being listed in over 500 stores across the UK. At £3.90 a can or 4 for 3 in a permanent grocery offer, we can give people the chance to try each of our spirits in an RTD that takes the hassle out of mixing up your own drinks. With the category seeing serious growth over the past 24 months, the availability of Wonderland in Tesco is an amazing chance for us to get more great tasting cans in hands while showing the world that we make exceptional spirits.”
Wonderland Cocktails are not only delicious but also environmentally conscious, with each cocktail made with carbon-neutral BrewDog spirits. Additionally, the canned cocktails themselves are carbon-neutral, thanks to the offsetting of CO2 emissions in the supply chain and production processes.
Marie Cook, buyer at Tesco, expressed her enthusiasm for the partnership, stating, “We are very excited about the Wonderland cocktail range landing in Tesco stores. From their impactful on-shelf standout to the exceptional quality liquid, the brand ticks all the boxes for our consumers. With the cocktail RTD category experiencing year-on-year growth, the addition of five iconic cocktail serves in our four for three offer means we can get more amazing RTD serves into the hands of many more people.”
Wonderland Cocktails are priced at £3.90 per can and are on a permanent four for three offer and are available now to purchase from Tesco stores throughout the UK.
