Event Merchandising, in collaboration with Hasbro, a leading toy and game company, will open the world’s first-ever permanent standalone TRANSFORMERS and PEPPA PIG stores inside the iconic Battersea Power Station in November 2024.
Opening in the year that TRANSFORMERS and PEPPA PIG celebrate their 40th and 20th anniversaries, respectively, the new stores at Battersea Power Station will give shoppers the opportunity to enjoy interactive and hands-on experiences with iconic characters from both global brands, which have endeared themselves to millions.
The TRANSFORMERS store offers something for fans of all ages with the latest products and entertainment across films, comics, toys, and games. Featuring designated areas that represent the vast TRANSFORMERS universe, this will be one of the biggest destination stores for TRANSFORMERS in the UK and will display some of the most exciting products currently on the market, all under one roof.
Shoppers will be taken through TRANSFORMERS’ 40-year history with nostalgic and bespoke features that show that the store has been crafted with their entertainment and enjoyment in mind. With a full graffiti mural displaying the TRANSFORMERS robots and Battersea Power Station created by MurWalls, the store will also feature an exclusive, limited-edition cover of Skybound Entertainment’s award-winning TRANSFORMERS comics.
Fans will also have the chance to browse the latest collectible figurines from Hasbro, see live demonstrations of the Robosen TRANSFORMERS Series robots, and demo TRANSFORMERS video games and the TRANSFORMERS AR Trading Card game by Vanch Studios, as well as take advantage of several photo opportunities throughout the shop.
The store also features several graphic choices and classic designs that pay tribute to the TRANSFORMERS franchise for visitors to enjoy. From film content via the soon-to-be-released, TRANSFORMERS ONE, to figurine collections – this store is one families will want to ‘Roll Out’ to!
Next door at the exciting new PEPPA PIG store, visitors will see PEPPA’s world come to life.
The store has been thoughtfully curated to bring the best of PEPPA’s world onto the shelves, from clothing and accessories to imagination and play, all under one roof. Customers will be able to shop across a broad range of stunning British brand collaborations including Emma Bridgewater, Trotters London, and Hummingbird Bakery, as well as Trunki with its playful ride-along suitcase.
As part of one of the best arrays of PEPPA PIG products anywhere in the world, the store will offer an exclusive range of London and Battersea Power Station themed products. These include an updated edition of Peppa goes to London book which features the Grade II* listed Power Station and is the first PEPPA PIG product to feature the new character, His Majesty The King.
The new store will also include interactive elements such as opportunities to sit in the driver’s seat of the Ty plush London bus, be photographed against the backdrop of Battersea Power Station brought to life in the style of PEPPA’s world, jump around on the pretend muddy puddles, or play and learn with the many PEPPA PIG toys and games to be found dotted around. A soft play seating area allows for time to chill, read a book, or watch what’s happening on the PEPPA stage, where episodes of the PEPPA PIG series will play throughout the day on a giant screen.
But best of all, the PEPPA PIG store will feature free daily meet-and-greet appearances with PEPPA herself, where a hug and a photo are just part of the fun of an ‘oinktastic’ family day out at Battersea Power Station!
