AllSaints, the global contemporary fashion brand, is pleased to announce the opening of its latest store, located at London’s iconic Battersea Power Station – marking the brand’s ninth UK store opening this year.
The 2,000 square-foot store opened on 5 November and is located on the Upper Ground Floor of Turbine Hall B, alongside Curated Makers and Swatch, and opposite Under Armour. The space reflects AllSaints’ elevated design concept, originally launched in Los Angeles in 2024, featuring a bright and modern aesthetic while retaining the iconic sewing machine installations and signature lighting synonymous with the brand.
Customers will find a wide range of products across womenswear and menswear, as well as footwear and fragrances. The opening has also created five new jobs, with a dedicated team now in place to deliver a standout customer experience.
Battersea Power Station, the riverside neighbourhood centred around the Grade II*-listed landmark, is home to more than 150 British and international brands including Aesop, Calvin Klein and Mulberry, alongside unique bars, restaurants, leisure and entertainment venues, a six acre riverside park and historic spaces. The shops inside the Power Station are open from 10am-8pm, Monday to Saturday, and 12pm-6pm on Sundays, making it a prime location to attract strong footfall with over 30 million visitors since 2022.
To celebrate the opening, AllSaints will host a launch party at the new store on Saturday 8 November. Mirroring the recent celebrations for AllSaints’ new Cribbs Causeway store, the day will feature live music and 300 prizes for visitors.
Frankie Mallinson, AllSaints’ global retail director, commented: “We’re excited to unveil our new AllSaints store at Battersea Power Station, an iconic London landmark that embodies the creativity and modern edge synonymous with our brand. Opening in another key fashion and cultural destination reinforces our continued commitment to growing AllSaints’ presence across the capital and connecting with our community in inspiring new spaces.”
Renee Moran, interim head of asset management at Battersea Power Station Development Company, said: “AllSaints is a defining brand on the UK high street with a strong connection to pop culture and British heritage, making it a perfect fit for Battersea Power Station. The new AllSaints store opens in line with our exciting Christmas decorations and events, adding to the vibrant mix of brands that make for the perfect festive day out.”
