XIX, the premium vodka brand launched by British YouTube collective The Sidemen in 2022 has signed on as the exclusive vodka partner for the world-renowned Gumball 3000 rally.
As part of the relationship, it is also launching a third new flavour, XIX Gumball Orange, which will be available online from 9th June.
The announcement of the collaboration will be made at SupercarFest in Northamptonshire on Saturday 18th May.
The announcement of the collaboration will be made at SupercarFest in Northamptonshire on Saturday 18th May, and the upcoming Gumball rally, scheduled from September 14th to 22nd, will kick off from Saigon and conclude in Singapore – coinciding with the celebration of Gumball’s 25th anniversary.
In the last six months, XIX Vodka has experienced a significant revival, marked by the successful nationwide distribution of its premium flavoured vodkas and convenient ready-to-drink cans in retail stores and pubs across both on and off-trade channels.
Phil Neale, XIX Marketing Director says, the new flavour marks a significant point in XiX’s evolution, “Partnering with a globally renowned brand like Gumball 3000 is huge for us, and I think we’ll look back and see it as a really pivotal moment for the XIX brand.
“XIX is a brilliant, high-quality, delicious vodka and already comes in Mixed Berry and Tropical Ice flavours which both more than stack-up to the competition. Gumball Orange is a superb addition, both in terms of the product and the support we’re putting behind it.
As we expand the XIX Vodka brand, we’re honoured to secure partnerships as impressive and meaningful as this one. We hold ourselves to a promise that as a brand led by creators, we will always ensure our products surpass our promotional efforts. Undoubtedly, with the world’s premier supercar rally endorsing XIX Gumball Orange, meeting this standard has been quite a challenge – but we’re confident customers will love this flavour. The Sidemen epitomise camaraderie and the creation of unforgettable moments and Gumball Orange encapsulates that sentiment.”
Founder & CEO of Gumball 3000, Maximillion Cooper, agrees that the alignment between the two brands is strong, “The Sidemen live an enormously fun life, hanging out as friends and seizing every day, mirroring the philosophy of Gumball perfectly. From the custom design of the bottle to the exceptional quality vodka it contains, the development of Gumball Orange has been a collaborative effort between both brands.
“We are delighted to have XIX on-board and will be serving it at parties across the route during this year’s rally across Vietnam, Cambodia, Thailand, Malaysia & Singapore’s premier nightclubs, bars and hotels. XIX Gumball Orange will give a taste of the supercar life.”
The collaboration comes at the perfect timing as in the last six months, XIX Vodka has experienced a significant revival, marked by the successful nationwide distribution of its premium flavoured vodkas and convenient ready-to-drink cans in retail stores and pubs across both on and off-trade channels.
The XIX range includes the original vodka and three flavours: Mixed Berry, Tropical ice and Gumball Orange. The three flavoured vodkas are also available in Ready-to-Drink formats.
