New documentary, Serengeti of America, launches today on free environmental streaming platform WaterBear in partnership with Jack Wolfskin. This comes as part of their broader initiative to inspire action through storytelling.
The documentary follows Jay Tutchton and Nicole Rosmarino, two activists on a mission to rewild and restore the great plains of North America, an area that stretches from Texas to Colorado. The plains were once a haven to magnificent mega-fauna and millions of bison and prairie dogs, before European settlers arrived and expunged the landscape.
Working with the Southern Plains Land Trust, the story takes us to the 43,000 acre reserve in Colorado, where this crucial rewilding project is taking place, exploring how restoring the plains to their former glory could help halt climate change.
The documentary comes in the wake of a new IPCC report showcasing a damning lack of commitment to solving climate change. Directed by award winning film-maker, Keegan Kuhn – whose previous work includes Cowspiracy, Milked & What The Health – the film aims to instill hope and showcase the power of everyday activists to spearhead change.
The film is Jack Wolfskin and WaterBear’s second project since partnering, aimed at inspiring rewilding efforts through storytelling. With scientists now delivering a “final warning” on climate change, visual storytelling is consistently considered one of the most effective ways to create deeper engagement and spark activism.
Mokhtar Benbouzza, VP marketing at Jack Wolfskin, commented: “The success that Jay and Nicole are having in rewilding the critical ecosystems of the American Great Plains sets an example that can be replicated around the world. Projects like this are often overlooked but are fundamental to mitigating climate change. It’s a beautiful story that is going to open a lot of eyes and inspire positive change.”
Sam Sutaria, CEO of WaterBear, commented: “Restoring the biodiversity of the Great Plains could have enormous implications for curbing climate change. That’s why we’re thrilled to work with Jack Wolfskin on this documentary, to showcase the power of everyday activists and inspire people to take up the cause of rewilding.”
