Europe’s largest shoe retailer, DEICHMANN announces an exciting new collaboration with author, podcaster and presenter Giovanna Fletcher for Spring Summer 2024. Known for her role as a busy working mum, Giovanna’s edit comprises a range of stylish, versatile and affordable footwear options that are suitable for all occasions; from daytimes in the park to nights out with friends.
Launching in-stores and online from Monday 6th May, the Giovanna Fletcher X DEICHMANN edit taps into some of the season’s key trends including a range of ballerina flats that combine comfort and style with cute bow detailing, mesh fabrics and subtle crystal embellishments. For relaxed daytime options, retro inspired sneakers can be found alongside easy slip-on sliders, both offering fashion-forward functionality for busy women on the go. The season’s most coveted shoe, the raffia heel, is also featured within Giovanna’s collection and available in a range of sophisticated options. A chunky raffia block heel sandal adds a summery flair to any outfit whilst a range of raffia pointed toe slingbacks in both neutral and rainbow stripe options add a fun and on-trend addition to a summer wardrobe.
“I’m so excited to launch this new collaboration with DEICHMANN” states Giovanna, “like most women, I have a lot of roles, and I’m thrilled to be stepping into a new one with my DEICHMANN edit. The collection features a range of stylish and affordable shoes that are designed with busy women in mind and hopefully something to suit every taste.”
Josephine Soei, Head of Marketing and Communications at DEICHMANN UK comments, “We’re thrilled to announce the new Giovanna Fletcher X DEICHMANN edit for SS24. Giovanna is the perfect partner for this new range and her relatable and inspiring persona is so relevant to our customer.”
Prices for the collection range from £19.99 to £39.99 and will be available online and in-stores from Monday the 6th May until Sunday 2nd June.
