Instant mash potato brand Idahoan Perfect Mash has launched a ‘family size’ 183g pack available in its signature Buttery and Cheddar Cheese flavours.
This new, larger, 183g size of Perfect Mash is designed to be ultra-convenient for families. Made to serve five, it is the ideal store cupboard ingredient for quick and easy weeknight family meals. Just add boiling water and, in less than a minute, you have enough deliciously fluffy mash potato to satisfy the whole family.
Idahoan’s signature Buttery flavour in 183g size launches in Morrisons and Home Bargains and the Cheddar Cheese into Lidl. Idahoan Perfect Mash is renowned for its delicious mash made, in one minute, from the best Russet potatoes. Produced through a unique dehydration process, Idahoan simply removes the water slowly from the potatoes to guarantee farm-fresh, lump-free mash made in minutes.
Deane Ingram, director of Premier Partners, on behalf of Idahoan Perfect Mash, says: “We’re very pleased to make Perfect Mash more accessible for families with the launch of this new, larger, packet size. This expansion of the range illustrates the popularity in the UK of Idahoan’s tasty and warming mash.”
The 183g pack, retailing at RRP £2, joins the current range of 109g sachets, which serve three, as well as single portion 55g Pots. The full range of Idahoan Perfect Mash, made using pioneering dehydration technology, can now be found across the UK at Tesco, Sainsbury’s, Asda, Waitrose, Ocado, Iceland, Morrisons, Home Bargains, Coop, Spar, OneStop, and Farm Foods.
