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Home Retail News Retailer News

First reveal: John Lewis Beauty Advent Calendar 2024

by Fiona Briggs
August 30, 2024
in Retailer News
Reading Time: 3 mins read

John Lewis Beauty Advent Calendar 2024The John Lewis Beauty Advent Calendar is back and the 2024 edition features more full-size beauty must-haves than ever before. Following a +400% surge in customers searching for ‘Beauty Advent Calendar’ on johnlewis.com over the summer, the retailer is launching its customer sign-up page earlier than ever this year. From today, customers can register their interest here.

Last year’s calendar was a sell-out success and this year the John Lewis in-house team of beauty experts has worked to curate 25 drawers of delight, packed with a whopping 32 beauty products in total. It has the highest number of full-size beauty must-haves for a John Lewis Beauty Advent Calendar to date, with 20 in total.

The advent lineup features the likes of Sol de Janeiro (new to John Lewis this year), Laura Mercier, Charlotte Tilbury and OUAI alongside Parfums de Marly, Rodial, Living Proof, and Bobbi Brown. The calendar also features a range of B-Corp brands such as Aromatherapy Associates, Elemis, Neom, Rituals and Sunday Riley.

Like previous years, the advent is housed in a fully recyclable box with reversible drawers so customers can upcycle or fill up the Advent next year. The retailer has also included more surprises than ever before:

  • Ten lucky customers will open a draw to find a £500 John Lewis gift card.

  • 30 advent calendars include a luxurious 40-minute Elemis Expert™ Facial Voucher treat.

  • Over 200 advents include a voucher for a treatment at a John Lewis Cavendish Clinic

  • Plus two ultimate spa breaks are up for grabs:

    • One advent includes a luxury spa break with NEOM at the 5* Rockcliffe Hall for two.

    • One advent includes an Aromatherapy Associates Spa Experience for two at St. Pancras Renaissance Hotel & Spa.

Tomas Warwick, John Lewis lead for skincare, haircare and wellness at John Lewis, says: “The John Lewis Beauty Advent Calendar is back and this year’s is our most impressive yet! It is filled with products from our best-selling brands, from TikTok trenders to skincare favourites and makeup must-haves. Plus we’ve included some very special treats for a number of lucky customers from facial vouchers to luxury spa breaks. Our customers are already counting down the days until December 1st, ‘Beauty Advent Calendar’ is one of our top five most searched-for beauty items at the moment.”

Customers can register their interest here ahead of the calendar going on sale on October 3rd.

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