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Shark Beauty introduces Shark FlexFusion Straight

by Fiona Briggs
October 23, 2024
in Products
Reading Time: 3 mins read

Shark BeautyShark Beauty, the creators of the viral hair styling sensation Shark FlexStyle, introduces a new Air Styling system to dry and style like never before – the Shark FlexFusion Straight. The launch sees the UK’s first hot air multi-styler that has the versatility of both air styling and hot tool styling. It straightens wet or dry locks into silky straight hair with its FlexFusion Styling Technology which combines powerful air and heated ceramic into its accessories to dry and style wet hair or restyle dry hair. A modern multi-styler for wash day, next day or any day of the week.

The new Wet or Dry Fusion Brush creates all the volume, bounce and shine with up to 50% less frizz thanks to its teardrop shape, designed to help give easy access at the roots for end-to-end smoothing and its combination of ceramic and air flow. The new Wet & Dry Fusion Air Straightener straightens wet hair in as little as one pass or creates straight looks on already dry hair, with no heat damage on wet hair.

The FlexFusion multi styler also comes with Shark Beauty’s Coanda curlers that curls in seconds with no heat damage. Create endless looks, any day of the week. Select wet or dry mode to let FlexFusion intelligently choose the right heat setting and optimal air speed for the attachment of your choosing. If using FlexFusion in hair dryer mode, activate Scalp Shield Mode which has been developed with dermatologists and approved by stylists to protect the scalp from extreme heat. With the hold of a button, it activates to instantly adjust the temperature to 60 degrees Celsius but maintains the air flow to ensure a powerful and comfortable drying experience with no heat damage.

FlexFusion is fast drying and allows no heat damage from wet to dry by measuring and regulating temperatures 1,000 times every second, never exceeding heat damage levels estimated at of 150 degrees Celsius. The suite also includes various styling attachments for versatile styling and the FlexFusion iQ system provides the optimal setting for the styling attachments. Re-style your hair using the new heated ceramic tools, Fusion Brush and Fusion Air Straightener, for fast, and lasting styles.

FlexFusion Styling Technology

Included in this new system are five of Shark Beauty’s signature accessories that make professional-level styling at home fast and easy. When attaching the accessories, FlexFusion will automatically provide the optimal airflow and heat setting for the styling attachments.

Shark FlexFusion Straight 5-in-1, Air + Ceramic Styling & Drying System Multi-Styler with Air Straightening + Scalp Shield Mode includes: 

  • Wet or Dry Fusion Air Straightener – For silky, shiny, straight styles
  • Wet or Dry Fusion Brush – For smooth blowouts with volume, bounce, and shine.
  • 32mm Coanda Curlers – Wraps and curls with no heat damage
  • Styling Concentrator – For sleek, smooth results
  • Curl-Defining Diffuser – Lift and define natural curls

Availability and Pricing

Shark FlexFusion Straight 5-in-1 will be available on SharkBeauty.co.uk and UK retailers, RRP: £369.99.

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