Teachers and PTA’s across the UK are urging Asda shoppers to sign up to its Cashpot for Schools initiative as over £4 million has been raised so far for local primary schools across the UK.
Asda’s Cashpot for Schools initiative, fronted by Joe Wicks, launched on 2nd September, and has today hit the landmark figure of £4 million raised for primary schools across the UK – with another five weeks left to go, and millions of pounds still available for schools to get their hands on.
The industry-first campaign sees the retailer donate 0.5% of the value of its customers’ shopping to a primary school of their choice every time they shop using Asda Rewards – with £7.5 million up for grabs in total.
All 22,000 state-funded UK primary schools can get involved with the scheme, and over 21,500 have signed up to date. 42 schools already have over £1,000 of funding in their cashpots and over 2000 are boasting cashpots over £500. This cash will go direct to schools for them to spend on whatever they need, so will go on to make a genuine difference.
Asda stores in both South Wales (£127,000) and West Yorkshire (£123,000) regions have raised the most money combined for schools in their local areas. The highest school earner is Dunbar Primary School in Scotland who have a whopping £2,370 in their cashpot.
The supermarket kicked off each school fund with £50 and in addition is topping up each school cashpot with an extra £1 for every customer that selects their school via the Asda Rewards app – with no impact on the customer’s own Asda Rewards cashpot. Shoppers and schools can also see the running total that has been raised for their school in the app once they have opted in.
Signing up for the initiative is simple – with customers simply required to opt into Cashpot for Schools in the app and select their school of choice. Cashpot for schools in the app. As well as encouraging parents to sign up – schools are encouraging their entire community to support them – as the initiative is open to all.
The campaign comes on the back of research that some parents are asked to give up to £138 per year to support their children’s schools, with the research also revealing the most significantly underfunded needs are school trips (64%), books and learning materials (52%), and sports equipment (50%).
Stephen Bromby, Asda Community Champion at Boston has been in his local community to tell schools about the initiative and has seen over £6000 raised so far for local schools in his area. John Ailsby, School business manager at Hawthorn Tree Primary School Boston, said:“We’ve already seen over £600 raised for our school so far, which we are so delighted with. This might not seem a lot, but it will make a huge difference to us as it is funding we wouldn’t otherwise get and doesn’t take up our resources to raise it. We’re not stopping there; we are encouraging parents and the local community to sign up via our social media to try and raise as much as possible. It would be amazing to hit £1000 by the end of the campaign! The money we raise will be used to help stock our incredibly new library that we fundraised for last year, as well as helping towards our next project: creating a much-needed community space in school for family learning sessions and other community projects.”
Asda has partnered with charity Parentkind on the initiative, who have provided data for all 22,000 state funded primary schools in the UK – allowing families to select their school of choice in the app. Parentkind is conducting diligence on all school bank data to ensure that, when the campaign closes, Cashpots can be transferred to schools for them to invest in the resources they need.
Schools and parents can also download assets to help raise more money for schools which includes, letters, newsletters, social cards, letter header, poster and leaflet at Cashpot for Schools toolkit | Parentkind.
The retailer is also reminding customers that its hugely popular ‘Kids Eat for £1’ café meal deal is available in all of its 205 Asda Café’s this October half term. From Monday 28th October families taking advantage of the promotion, will be able to enjoy a limited-edition 250ml bottle of Arla’s Big Milk for free with their meal.
Asda’s parentship with Arla will see 50,000 bottles of Big Milk distributed across all of its cafes, so customers purchasing a ‘Kids Eat for £1’ deal can enjoy claim one with their meal.
And if that isn’t enough, George at Asda is offering shoppers 20% off their kids clothing, footwear and accessories. The deal which is available online from Monday 28th Oct and instore from Weds 30th will see hundreds of kidswear lines slashed just in time for the winter months.
