Promising delicious and all-natural treats for dogs, It’s The Dog’s has launched to cater for those pet owners looking to treat their four legged friends to only the most wholesome snacks.
From the makers of The Protein Ball Co., the launch of It’s The Dog’s is driven by a desire to provide furry companions with treats that meet the same high standards we would expect for ourselves, meaning that It’s The Dog’s snacks use the same superior ingredients found in its protein balls for humans.
“In the UK, 36% of households have a dog. With pet treat sales predicted to rise by 13.1% by 2027 according to Euromonitor and the latest data showing that over seven in ten (71%) Brits are willing to spend more on their pet than on themselves, this is certainly a growing market and one that is expected to reach £816.2 million by 2027,” explains Matt Hunt, founder of the new brand.
It’s The Dog’s is launching with its premium, all-natural peanut butter balls that offer a range of benefits for canines, including being high in protein, grain free, low carb, gut friendly, gluten free and high in fibre. Made with wholesome ingredients, these treats are not just a snack, but can also be integrated into training, rewarding or just to show you care for your pooch.
“We wanted to launch It’s The Dog’s so people can treat their pets like the family they are, they’ll love the taste and you’ll love knowing you’re giving them the best possible wholesome treat,” continues Matt. “At The Protein Ball Co. we’ve spent eight years perfecting our protein balls for humans using only the finest ingredients. But as much as we love our own snacks, we couldn’t ignore the puppy-dog eyes of our furry friends. That’s why we’ve expanded our line to include all-natural dog treats, inspired by the belief that our pets deserve the same love and care we give ourselves.”
The brand has teamed up with expert veterinarians and dog care specialists to create It’s The Dog’s to ensure that its treats aren’t just tasty, but also nutritionally balanced and beneficial for dog’s overall well-being. It’s The Dog’s are made using dog-safe roasted peanut butter, along with other wholesome ingredients such as chicory fibre, tapioca fibre, chia seeds, toasted pumpkin seed protein powder, sunflower seeds, golden flaxseed, coconut cream, citrus fibre and apple.
Each ball is high in protein to support growth and repair muscles, as well as promoting a healthy skin and coat, they are prebiotic which helps to promote a healthy gut that can lead to better digestion, improved nutrient absorption and a strengthened immune system and they are low carb to avoid weight gain.
It’s The Dogs will launch with two pack sizes, a 3-pack multipack RRP £4.99 and single packs RRP £1.89. They will be available to all retailers nationwide and online via Amazon and the brand’s website. To find out more visit www.itsthedogsofficial.com
