Bestway Wholesale kicks off 2025 with its flagship ‘Thank You’ event where exceptional deals are offered to its retailer customers, taking the lead with BOGOFs, Buy One Get One Free Offers and big savings with 50%+ PORs on leading brands and products.
The ‘Thank You’ promotional campaign has been a tradition for the Bestway business for over 10 years. It rewards customers for their continued loyalty and is high profile across the 60+ depots nationwide, as well as online activation for all retail and catering customers. Starting on 10 January – the campaign is running for a three-week period in order for retailers to benefit from the amazing deals, for longer and has been designed to bring Bestway customers and supplier brands closer than ever before.
2025 is a huge milestone for Bestway as it marks the 50th anniversary of the business, which was founded by Sir Anwar Pervez who established his first wholesale depot in 1975.
Now the UK’s largest independent food and drink wholesaler, Bestway is leading the way with incredible price drops and unmissable deals for its customers to thank them for their ongoing support and trust, as well as celebrate the last 50 years. The move is designed to help the company’s customers grow their business and make more profit.
At the centre of this year’s captivating in-depot display is a striking golden celebratory LED lit arch crowned with a bold Thank You banner. Customers are welcomed through the glittering archway into a captivating and memorable shopping experience starting with phenomenal value on amazing Buy One Get One Free Offers (BOGOF) offers and Buy Two Get One Free offers across many top brands across leading categories and key footfall drivers.
Not only do customers get to enjoy special theatre in depot, but they also experience fantastic further savings and the opportunity to purchase top-selling brands at extraordinary prices.
Bestway has also taken this flagship celebration campaign online with a full home page take over designed to focus on the key brands featured within the campaign and driving customers to browse and purchase great online deals. The homepage directs customers through to a landing page where all the amazing deals are featured.
Bestway also has a robust and well-rounded communication plan across all of its retailer communication channels to ensure they hear the news about these fantastic deals and encourage them to shop online or visit their local depot.
Bestway Wholesale group trading director, Kenton Burchell, said: “We’re excited to come back with our ‘Thank you’ event where we have the opportunity to bring exceptional deals for our customers. We are excited to launch our first major promotional campaign of 2025, which is the first of many celebratory events for our 50th anniversary.
“This campaign is not only a chance to thank all of our customers for their incredible support over the last 50 years but it’s powerful opportunity for us to set the tone for the year ahead.
“We know that retailers have been affected by economic volatility and Bestway is here to support them. Our aim is to provide our retailers outstanding value offers that deliver relevant support to drive the best possible start to 2025, whilst also thanking them for their loyalty during 2024.
“We’re leading the way in offering our customers these remarkable prices in order to help them make better margins and ultimately, enable them to grow their business. Last year’s campaign saw an unprecedented 40% sales uplift which we are hoping to beat this year.”
