Bestway Wholesale has unveiled its Easter 2026 national activation, ‘Buzz About the Sweetest Deals’, a large-scale omnichannel campaign designed to help independent retailers maximise sales during one of the most critical trading periods of the year. Running across 60+ depots nationwide from Friday 27 February to Thursday 26 March 2026, the campaign brings together compelling in-depot theatre, strong digital support and 200+ high impact and competitive Spring deals and offers to drive footfall, engagement and commercial return at Easter.
Building on strong engagement in 2025, with 200,000+ visitors in depot during the Easter trading period and a digital platform that generated 1 million+ website visits, Bestway is returning with a coordinated omnichannel strategy designed to maximise visibility, participation and commercial impact.
As independent retailers continue to navigate cost pressures and cautious consumer spending, Bestway’s Easter 2026 campaign has been strategically refined to deliver structured, high-impact seasonal support across its nationwide depot network.
Reaching more than 100,000 independent retailers, this year’s activation marks an expanded, coordinated national push – combining in-depot theatre, digital engagement and targeted communications to support retailers during one of the most important seasonal trading moments of the year.
Easter represents the second largest trading period for the convenience channel after Christmas. For 2026, Bestway is prioritising focused investment and measurable return, ensuring its seasonal activation delivers tangible value for both supplier partners and independent retailers.
Retailers will be greeted by high-impact seasonal theatre across depots, with high-impact, branded Easter beehive installations taking centre stage. Honeycomb pallet displays, stacked with leading brands and compelling promotions, create a clear focal point for standout deals up to 50% POR as well as product launches at competitive prices.
The fully integrated campaign, live both in-depot and online, invites customers to explore nearly 200 unmissable Spring offers spanning all categories. Key promotions are housed within individual branded pallets, brought together under the vibrant ‘Buzz About the Sweetest Deals’ hive theme – driving visibility, footfall and impulse purchasing throughout the trading period.
Kenton Burchell, group trading director at Bestway Wholesale, said: “Easter is a crucial trading moment for independent retailers, and at Bestway we are committed to ensuring they are fully equipped to capitalise on every sales opportunity.
Our 2026 activation ‘Buzz About the Sweetest Deals’ builds on the strong engagement we saw last year and is designed to give retailers clear, structured support during a key seasonal window with competitive pricing, compelling promotional mechanics with 50%+ POR on key lines across categories and structured sales drivers for retailers during this critical trading window.
By combining impactful in-depot theatre with digital reach and targeted communications, we are delivering a campaign that creates clear commercial advantage for both retailers and suppliers alike, reinforcing Bestway’s leadership in seasonal execution and market-leading support.”
Bestway Wholesale remains focused on helping independent retailers thrive, delivering scale, structure and standout seasonal activation at a time when it matters most.
