Bestway Wholesale has kicked off 2026 with its flagship ‘Thank You’ event, delivering exclusive, once-a-year deals designed to support retailers at a critical point for the trade.
Leading with standout Buy One Get One Free (BOGOF) offers, compelling multi-buys and major savings delivering 50%+ PORs on leading brands and products, the campaign directly addresses rising costs and ongoing pressures – helping customers protect margins, boost profitability and start the year with confidence.
The Thank You campaign has become a much-anticipated fixture in the Bestway calendar for more than 10 years. Bigger and bolder than ever for 2026, it rewards retailers for their continued loyalty and is highly visible across Bestway’s 60+ depots nationwide, alongside strong online activation for both retail and catering customers.
Running for three weeks from 7 January to 27 January 2026, the extended promotional period gives customers even more time to benefit from the exceptional deals on offer, while bringing supplier brands and retailers closer than ever before.
As the UK’s largest independent food and drink wholesaler, Bestway is leading the way with unmissable price drops and high-impact multibuy promotions – reinforcing its ongoing commitment to delivering genuine value and meaningful support to the independent retail sector.
Retailers are met with phenomenal value from the outset, including standout BOGOF and Buy Two Get One Free deals across leading brands, core categories and key footfall drivers.
Key partners include Coca-Cola Europacific Partners (CCEP) with Monster, Lucozade Ribena Suntory (LRS) unveiling the launch of Celsius, alongside strong BOGOF promotions from AG Barr and Nestlé – creating a compelling showcase of value, excitement and margin-boosting opportunity in depot.
Alongside enhanced in-depot theatre, customers can also access exceptional savings on top-selling brands at extraordinary prices. The campaign is further supported online, with a full homepage takeover directing customers to a dedicated landing page showcasing all participating brands and deals, making it easy to browse and purchase across the promotional period.
A robust, multi-channel communications plan ensures retailers are fully aware of the campaign, with consistent messaging across Bestway’s retailer communications to drive both depot visits and online engagement.
Bestway Wholesale Group trading director, Kenton Burchell, commented: “We’re delighted to kick off 2026 with our flagship ‘Thank You’ event, bringing exceptional deals to our customers at a time when support really matters. As our first major promotional campaign of the year, it sets the tone for the months ahead.
This campaign is not only our way of thanking customers for their continued loyalty, but also a powerful opportunity to help them start the year strongly. We know retailers continue to face economic challenges, and Bestway is committed to supporting them with outstanding value and relevant offers that help drive sales and improve margins.
“We’re confident the 2026 campaign will significantly boost footfall and accelerate sales growth across our depots and for our customers. With volumes already up 13% year on year and a 25% increase in customer purchase activity, the early results reflect strong customer engagement and repeat buying behaviour’.”
