Everyone knows that shampooing and conditioning is the most important part of the hair care regime, cleaning the residue from your scalp, but not everyone knows the importance of the shampoo they choose.
New research by Philip Kingsley has shown that price point is the main factor women look at when choosing a shampoo, followed by organic ingredients, scientifically proven ingredients and cruelty free.
On average, respondents spend £11.60 on shampoo with 66% spending less than £10 and 18% spending £10-£20. Additionally, beauty products are now frequently bought online by the younger generations, with one in three under 35year olds purchasing from popular websites.
When thinking about how regularly they wash their hair, 45% of women say they shampoo 2-3 times a week, 21% every other day and only 1 in 10 daily. However, Anabel Kingsley, Brand President and Lead Consultant at Philip Kingsley, says “There are no pros to NOT washing your hair”.
A clean and healthy scalp is essential for the healthiest head of hair. “Washing” hair refers to the cleaning of the scalp, and therefore a healthy scalp is healthy hair.
When asked about the importance of scalp health, 82% said that they know shampoo is essential for scalp health and 7/10 know that shampoo is focused on the scalp and conditioner is focused on the strands.
With all hair types requiring a different shampoo to target different hair types and scalp concerns, only 51% of women when asked said that they use a shampoo specific to their hair texture, even though 61% of respondents said they have normal hair, 18% said oily and 21% dry.
Age also seems to be a major factor in the differences of the survey results. A third of 65+ only shampoo once a week, showing that the knowledge of scalp health may be less common in the older generation. However, hair thins as we age, so it is just as important for this age category to wash frequently.
Anabel Kingsley, brand president and consultant trichologist, says: “You wouldn’t leave more than 3 days between washing your face, and you likely wouldn’t wear the same outfit more than a few times before washing it – apply the same thinking to your hair and scalp”.
Professional Trichologists at Philip Kingsley create shampoo’s specific to hair types, that cleanse and purify the scalp to promote growth and health. Ranges include Density, Body Building, Flaky / Itchy Scalp, No Scent No Colour, Moisture Balancing, Re-Moisturizing, Pure Colour, Moisture Extreme and Pure Blonde / Silver.
The correct way to wash hair is to wet the hair fully, use a targeted shampoo and clean the scalp thoroughly (repeat), rinsing with water and then applying a conditioner to the ends before rinsing again.
Philip Kingsley is a British Hair Care brand founded over 60 years ago, that puts Trichology (the science of hair and scalp) at the core of its ethos. The high-performance range offers a solution for every problem, and so does the Trichological Clinic.
