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Home Retail News Products

Vievé partners With Holland & Barrett for in-store promotion

by Fiona Briggs
March 6, 2025
in Products
Reading Time: 2 mins read

Protein water brand, Vievé, has partnered with the UK’s leading health and wellbeing retailer for its latest flash promotion to raise awareness and boost sales of its popular protein-boosting drinks.

The promotion, which will be available at all Holland & Barrett across the UK, will take place on 20th March for 24 hours only and will allow customers to claim back the full cost of their purchase, allowing them to trial Vievé for free.

Driven through Vievé’s socials, customers will be able to simply send proof of purchase for a full refund via the website. “We are excited to launch this promotion with Holland & Barrett, which will not only drive footfall to stores, but will also raise awareness of our range of protein waters available in all H&B stores,” explains Rafael Rozenson, founder and CEO at Vievé.

“H&B is our largest major retail listing, so we felt this was the right outlet for such a promotion and an excellent way to reward customer loyalty and pick up new buyers. The promotion will be available to the first 500 customers who send us proof of their receipt via the link in our bio. It’s a great way to get people into their local H&B’s and also a brilliant opportunity for people to trial Vievé,” adds Rafael.

Offering functional hydration for busy people, Vievé’s protein waters are the easiest and tastiest on-the-go protein solution around. Each flavour is infused with 20g collagen protein, making them a great choice for health-conscious individuals looking for a post-workout drink or hydrating top-up during the day. They are also dairy, sugar and fat free and only 90 calories per bottle.

Vievé’s range of protein waters launched into Holland & Barrett in June 2024, with two flavours: Strawberry & Rhubarb and Watermelon.

Vievé’s promotional giveaway will be running on 20th March for 24 hours only  at Holland & Barrett stores nationwide across all Vievé products (RRP £2.49, 500ml).

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