Lucozade Alert announces a new collaboration with Lucozade athlete and long-term brand ambassador, Anthony Joshua, with new Lucozade Alert Mango Peachade Zero Sugar – Anthony Joshua edition.
Now available, Lucozade Alert Mango Peachade Zero Sugar 250ml and 500ml features Anthony Joshua on the front of the can. As a highly recognisable, world class athlete Anthony embodies mental focus both inside and outside the boxing ring, and this collaboration with Lucozade Alert is set to drive excitement and bring mental focus to fans across the country.
The launch will be supported by strong marketing investment, including an unmissable social campaign across the year that features Anthony Joshua and in-store POS to engage shoppers and increase sales.
The latest 250ml format offers shoppers an even more permissible option for those looking for lower-sugar alternatives in the stimulation drinks category but in a smaller format. In fact, zero-sugar stimulation drinks are growing by 27%[i], highlighting growth potential for retailers stocking the cans.
Aoife McGuigan, Head of Category Expansion Suntory Beverage & Food GB&I (SBF GB&I), comments: “We are so excited to be launching Lucozade Alert’s first ever collaboration with Anthony Joshua. This limited-editionenergy drink is set to create a real buzz with boxing fans and shoppers alike, to help drive a knock-out season of sales for our retailers and keep consumers coming back for more. With this exclusive partnership, we’re taking Lucozade Mango Peachade to the next level.
Anthony Joshua, comments: “Partnering with Lucozade on this incredible new drink was a no-brainer for me. Staying sharp and energized is at the heart of everything I do and now with my very own Lucozade Alert flavour hitting the shelves, I get to share that drive with everyone. This isn’t just any drink – it has a fantastic taste, zero sugar and is sure to help give you that boost when you need it most.
“Lucozade has been in my corner for nine years now, giving me support throughout my career which has played a big part in my success. This latest launch marks another huge moment in our journey together – I couldn’t be more excited to bring this new product to the world and hope everyone loves it as much as I do.”
The Lucozade Alert range offers consumers a high caffeine drink with vitamin B3 to help reduce tiredness. The Lucozade brand has recently introduced its new Masterbrand platform “Bring the Energy” which is all about how Lucozade helps people to rise to the challenge and to move with energy in the moments that matter to them.
This innovative Lucozade Alert Mango Peachade Zero Sugar collaboration is supported by an unmissable social media campaign and in-store POS to drive consumer engagement, as well.
